Motorola mobile devices - history of development and state of the art. Once upon a time Motorola: what is the legendary brand producing now? Motorola whose firm

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hello moto

Most people strongly associate this company with mobile phones. But in fact, the spectrum is much richer and more colorful.

It all began in 1928, when businessman Paul Galvin, with his brother Josef Galvin, founded the company. The history included the amount he possessed at that time - $ 750, of which most of it was immediately spent on the purchase of the necessary things. By that time, Paul already had a wealth of business experience. According to him, he has already "repeatedly fallen and, thanks to this, learned to rise."

In the early days, the company focused on network rectifiers that were hand-assembled by a team of five employees. In 1930, the range of products was expanded - the Motorola car receiver appeared. In those years, the suffix "-ola" became very popular among manufacturers of electronics related to sound (it has survived to this day - a radio tape recorder, a radio tape recorder). Thus, the company simply combined this ending with the word "motor", hinting at the automotive component. Motorola became the first commercially successful car radio in history. Its first model was installed on a car Studebakerowned by the company.

Things started to work, the assortment began to expand. Not only philistine models appeared, but also specially designed for use by the police (1936). Further more. Not only radio receivers began to appear, but also transmitters and radiotelephones. The Second World War brings additional income. Continuous research and development are underway. In 1943, the first Walkie-talkie (Walkie-talkie) appeared - a pocket radio with a short range. These devices became the basis for a whole class of devices named after them.

The popularity of all this technology has led to the fact that since 1947 the company Galvin Manufacturing Corporation changed its name to. The familiar to us logo, in the form of the letter "M" formed by two peaks, appeared later - in 1955. With this logo, the company symbolized its striving upward, towards leadership. This logo, also known as "Emsignia" (or even at all "Batwing" – "Bat wings"), existed all this time practically unchanged - only in 1967 it was enclosed in a circle. Word "Emsignia" originated as an M-modified word "Insignia" – "Symbol, emblem".

Equipment is becoming almost the standard. In 1956, the first pager appears. The first ever rectangular picture tube for TV is also a development (1963). The Apollo spacecraft were equipped with equipment from this company, so it owns the honor of the first radio transmission from the Moon to Earth (1969).

But the most important event in the history of the company happened in 1973 - the world's first working model appeared. cell phone Motorola DynaTAC (DYNamic Adaptive Total Area Coverage). These devices were given to make a real revolution. 10 years have passed before commercial implementation - the first DynaTAC went on sale in 1984. Despite the high cost, the number of users cellular communication within a few years it was numbered in the millions.

To very, very many developments, you can tie the prefix "the first in the world." The company is at the forefront of the development of the currently popular GPS and GPRS standards. In 1991 she founded Iridium, Inc. - a satellite communications company covering almost the entire surface of the Earth.

She also took part in the development of various microprocessors. So, the first computers Apple were built using these particular processors. They were also used in the first handhelds. Palm... In 2004 division Semiconductor Products Sector (SPS) turns into an independent company Freescale Semiconductor, Inc .

Motorola MOTORAZR V9

But, as it was said above, it was mobile phones that brought the greatest fame to Motorola. Especially her famous clamshells - StarTAC (1996), and later MOTORAZR V3 (2004). True, in recent years, business has been on the market mobile phones did not work out; the company slipped from second place to fourth, losing Samsung Mobile and Lg electronics... The blame for this is Ed Zander, a former CEO whose faulty policies nearly led to collapse. But the beginning of 2010 brought hope for a revival of the company. In the face of smartphones running operating system Google android ... However, in the same year she lost the palm in the USA to the company Apple, and also, for the first time in history, dropped out of the top five mobile phone manufacturers. In her place came the Canadian RIM.

By the beginning of 2011, it was divided into two enterprises:
Motorola Solutions - communications solutions for government and commercial structures;
Motorola mobility - smartphones, phones, tablet computers. In May 2012 was acquired Google... And starting in January 2014, she moved to a Chinese electronics manufacturer Lenovo .

In early 2016, it was decided to abandon the use of the name on mobile phones.

Interesting Facts:

Motorola "invented" the mobile phone in competition with Bell Laboratories... More than 10 years and more than $ 100 million were spent (at the then exchange rate!). And Motorola was the first, not much, but still ahead of its competitor. On April 3, 1973, one of the leading phone developers, Martin Cooper, made the first ever call. Naturally, he called the office Bell Laboratories... Make fun of.

The same Martin Cooper later recalled how hard he had during the trials DynaTAC... After all, I had to walk a lot in order to check the signal level and, in general, the device's performance in different conditions. It was not easy for a middle-aged person to do with a kilogram brick phone in his hand.

Traditionally, all official phone photos show the time 11:35 AM (nowadays this rule is not always observed). Whole legends have already lined up around this time. A more or less plausible explanation claims that it was at this time that Martin Cooper made his famous call. Another legend is based on a completely different kind of reason: at this time, August 8, 1969, the musicians The beatles crossed the famous Abbey Road to record the album of the same name. This moment is captured on the cover of the album, which was the last ("Let It Be" was mixed after the breakup The beatles). And if this is so, then apparently the creativity of the legendary group was very much appreciated.

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Motorola - a corporation engaged in the development and implementation of new electronic systems and solutions for business. Is one of world leaders areas of introduction of new technologies in the sector of consumer solutions (mobile devices). The headquarters are in Schauburg, state Illinois.

Was established in 1928 year... Before 1947 of the year had a name Galvin manufacturing in honor of the Galvin brothers who created it. But with the release of the automobile portable radio entitled Motorola, which had great popularity, began to be called Motorola.

General Manager company is - Sanjay jha (Sanjay Jah).

From the merits of the company can be distinguished - invention pager in 1956 year. The devices are still used today in hospitals and other places where it is urgent to communicate that someone's presence is needed.

Also, the company was a pioneer in the development of the mobile phone market, the first to launch a commercial mobile phone Motorola DynaTAC 8000X (at $3995 ). But more importantly, it was a company employee who made the first cell phone call in the world. Motorola, 11:35 AM - April 3 - 1973 years, ushering in an era of mass mobile technologies and phones. Therefore, in almost all demonstration slides of new products, the clock is 11:35.

The company has three divisions:

Mobile solutions for home and mobile networks (Home & Networks Mobility ) (sold in 2010 to the companyNokia Siemens for $ 1.2 billion)
Moby flax devices (Mobile Devices, Motorola mobility )

Motorola mobility is producing mobile devices, from sports watches with pedometer to.

Enterprise mobility solutions (Enterprise Mobility Solutions )

Motorola Solutions deals with security systems, industrial equipment, video surveillance systems and motion sensors. The company is also a consultant for quality communications and improving the productivity of enterprises and communications. The company's customers are large enterprises and products for the mass market Motorola Solutions not released with rare exceptions.

Financial position of the company 2007-2012 and merger with Google Corporation.

FROM 2007 before 2009 years, the company went on very bad... It was connected with sales failures of the mobile division... Things began to get better only in 2010, not without losses in the assets of the company that sold the business of biometric devices (French Safran) and the telecommunications division for mobile systems and operators (companies - Siemens).

But even without the sale of divisions, the company would have remained in positive territory in terms of revenue.

At the moment, the company produces mobile phones, modems for cable TV, equipment, radio stations, as well as some types microchips.

In the third quarter, it was announced that the mobile division ( Motorola mobility ) will be sold corporations Google, for a little less $ 10 billion For Google, the main reason for buying was to receive huge patent package available to Motorola and the presence of a manufacturer of devices for their OS Android... And competitors in the form and Apple began to file lawsuits in the patent field to crush Android... Companies Motorola and Google, before that there were pretty close, as "Moto" one of the first to support Android release of their communicators (thanks to the experience in the production Linux compatible devices it was pretty easy). Representatives Google stated that will not interfere too actively in the management of the acquired company and this was one of the conditions of the transaction.

Antimonopoly Services USA and European Union approved the deal without any problems, however Chinese antitrust authorities were against. Will the deal go through without problems or will it be known otherwise by the end 2012 of the year.

Slogan: Intelligence Everywhere
hello moto

Most people strongly associate this company with mobile phones. But in fact, the spectrum is much richer and more colorful.

But the most important event in the history of the company happened in 1973 - the world's first working model of a cell phone appeared. Motorola DynaTAC (DYNamic Adaptive Total Area Coverage). These devices were given to make a real revolution. 10 years have passed before commercial implementation - the first DynaTAC went on sale in 1984. Despite the high cost, the number of cellular users within a few years was estimated at millions.

Motorola MOTORAZR V9

But, as it was said above, it was mobile phones that brought the greatest fame to Motorola. Especially her famous clamshells - StarTAC (1996), and later MOTORAZR V3 (2004). True, in recent years, things have not gone well in the mobile phone market; the company slipped from second place to fourth, losing Samsung Mobile and Lg electronics... The blame for this is Ed Zander, a former CEO whose faulty policies nearly led to collapse. But the beginning of 2010 brought hope for a revival of the company. In the face of smartphones running an operating system Google android... However, in the same year she lost the palm in the USA to the company Apple, and also, for the first time in history, dropped out of the top five mobile phone manufacturers. In her place came the Canadian RIM.

In early 2016, it was decided to abandon the use of the name on mobile phones.

Interesting Facts:

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Gadget manufacturers

Motorola is strongly associated with phones by most users. In fact, its assortment is much more diverse, and the story is quite interesting. Motorola was founded in Chicago in 1928 when the Galvin brothers purchased the manufacturing projects of the bankrupt Stewart Battery for $ 750 at auction. They opened a small store in a rented building and hired five employees, who paid just over $ 60 in their first week. New company was named Galvin Manufacturing Corporation.

Paul Galvin was a businessman who had repeatedly failed, but learned to deal with dignity and negotiate. He was born at Harvard and since childhood was obsessed with the idea of \u200b\u200bmaking money. As a teenager, young Paul sold popcorn at the train station, learning the laws of the market along the way.

While his classmates were doing their homework, Galvin chose food according to the season. For example, in the summer he could sell ice cream, and in the winter - sandwiches. Paul worked as a trade until the moment when he passed the entrance exams to enter the university. After receiving his bachelor's degree, he was drafted into the army and spent two years in the war in Europe, where he was even promoted to captain.

His first venture was a battery company in Wisconsin. Unfortunately, it lasted only three years, after which it was closed for tax evasion. The office was sealed along with Paul's outerwear (he later recalled that he was particularly sorry for his coat). To support his family, he took a temporary job as a secretary and a few years later tried to open a battery company again.

This enterprise was also enough for a couple of years. Be that as it may, Galvin did not give up. He bought the property of the ruined company at an auction. At the same time, his younger brother Joseph helped him a lot, who invested his own money in Paul's enterprise. So their joint company appeared, and the Galvin brothers finally began to lead the business of their whole life.

The first products of the company were rectifiers - devices thanks to which radio-powered batteries could operate from household electricity. However, radio communication technology did not stand still and was constantly developing, and therefore rectifiers very soon became outdated. At the same time, Paul Galvin learned that some radio technicians were installing devices in their own cars, and instructed his engineers to develop inexpensive car radios that the owners of most vehicles could afford.

This venture proved to be a success, and Galvin was able to demonstrate a working model of the receiver in 1930 at a convention in Atlantic City. From there he returned with the number of orders that kept his business afloat.

Paul Galvin also thought about giving his brand a new name. The development of the car radio was preceded by the idea of \u200b\u200bthe name "Motorola", which combined the words "motor" with the suffix "ola", meaning the corresponding sound, exclamation. Thus, the new brand name actually meant moving sound.

Subsequently, the company will also change its name to Motorola. It is interesting that even today we use the expression "radio tape recorder", meaning a car device that combines the features of a radio receiver and a tape recorder. Thus, Paul Galvin's invention became a new milestone in the history of radio electronics.

The future Motorola company began selling its car receivers in 1930 from police departments and municipalities. I must say that many of the company's subsequent projects were associated with radio electronics. So, in 1940, Motorola developed the world's first handheld radio. Subsequently, the company will move to defense electronics, then to cellular technology and the production of mobile devices.

In the 40th year, Motorola created its own research and development program with Dr. Dan Noble. To do this, he even headed the company's research. During World War II, the AM SCR-536 radio will be designed and manufactured, which played a vital role for Allied Communication. For the price of contracts for military production during the same war, Motorola will be in 94th place among all others.

In 1943, the company finally gets the name Motorola Inc. This event will coincide with the release of VK101 Consolette radio. After that, the company will focus on selling radios and televisions. In three years the turn of the radiotelephone for cars will come.

Years after Motorola opened a research laboratory in Arizona, the first commercial high-power germanium transistor was introduced in 1955. The logo with the letter "M", reminiscent of the wings of a bat, appeared in the same year. It was created by renowned Chicago-based graphic designer Morton Goldshall in 1954.

Since the 1950s, the company's radio equipment has been popular in amateur radio stations. Especially avid “fans” continued to use Motorola devices for years and even decades after they were discontinued.

The company also produced TVs. In the 47th, the VT-71 model came out with a 7-inch CRT. The early 1960s saw the turn of the first wireless large-screen TV and rectangular color telescope. The company sold its television business to 74th Matsushita, its parent firm.

But back to the 50s. In 1952, the company opened its first division in Canada, with employees working on radio and televisions. Next year, she will set up a foundation to support leading American universities. Since 1958, the company has been supplying radio equipment for most of NASA's space flights.

This continued for years, until the landing on the moon in 1969. Astronaut Neil Armstrong, the first to set foot on the moon, pronounced his famous words about the "giant leap for all mankind" from there through a Motorola transceiver. So the company managed to indirectly enter the history of astronautics.

It should be noted that Motorola has created a variety of products for use by government, public safety officials, and consumer products (including laptops, PC processors, radios, and telephones).

In 64, the first research branch outside the United States, in Israel, will be opened, and already in 1973, the first manual portable phone... Motorola will release its first eight-bit microprocessor in a year, which will be used in computing, cars and video games.

The headquarters were moved to the Chicago suburbs in 1976. The next generation 32-bit microprocessor appeared in 1980, and this event led to a wave of new technologies that spurred the computer revolution of 84.

In the fall of 1983, the FCC approved the DynaTAC 8000X, the world's first commercial cellular device. By 98, mobile devices were already generating two-thirds of Motorola's gross revenue. The company was also strong in semiconductor technology (including integrated circuits used in computers). So, together with IBM, she developed a special PowerPC architecture. It was based on a prototype created at IBM in the late 70s.

In 1986, the concept of Six Sigma was developed, which later became the world standard. Its essence boiled down to the need to improve quality in production. Subsequently, it will be widely popularized and become the usual standard.

In 1990, the GI Corporation, which was later bought by Motorola, was the first to offer the all-digital HDTV standard, that is, high definition television. In the same year, she introduced the Bravo pager, which became a world bestseller.

After some time, Motorola was able to demonstrate the first prototype of GSM-phones and digital cellular systems in Germany. Three years later, the company introduced the world's first commercial digital radio system, and a year later, the first two-way pager.

In 1998, the company managed to overtake as the largest mobile phone seller in the world. In the fall of next year, she announced that she was going to acquire the aforementioned GI corporation, which for a long time had been the No. 1 supplier of cable and television equipment. This meant that Motorola now took over all of the cable TV network components.

Another merit of the company was that its specialists developed the world's first GPRS phone. The early 2000s were followed by the world's first handset that combined Java technology and Linux OS with PDA functionality. In 2006 she acquired the platform software AJAR, and a year later - Symbol Technologies.

It's winter 2011 on the street, and Motorola is still split into two separate divisions, each with a name with the word “Motorola”. Motorola Solutions, which used the blue logo, was based in a Chicago suburb and focused on radio, police technology and commerce. Another, Motorola Mobility, was located in a different suburb of the city, used a red logo and worked on mobile phones.

The split was organized in such a way that the first firm was the legal successor of the old Motorola company, while the second was a spin-off. In the summer of 2011, Google announced its intention to acquire Motorola Mobility. Most of the shareholders voted for this decision. However, in the spring of the following year, this decision was closed, and Google acquired MMI.

In fall 2014 Motorola Mobility is bought by Lenovo. In doing so, Google claims ownership of the vast majority of the patent portfolio, but Lenovo is licensed to it. In addition, the latter receive over two thousand patent assets, as well as the Motorola Mobility brand and brand portfolio. At the same time, MM's headquarters remained in Chicago and continued to use its own brand - only the president changed.

Today, the mobile division of the company develops cordless phones and licenses most of its intellectual property. In addition, it develops cellular and wireless systems, integrated Bluetooth applications and accessories. The latest gadgets include the Moto G2, the Moto 360 smartwatch, and so on.

Now a little about the company's by-products. In 1974, Motorola pulled out of its radio and television division, which included the Quasar electronics brand. This division was acquired by Matsushita, already known by their Panasonic brand in North America.

Motorola has developed a global communications network using a set of seventy-seven satellites. The business ambition behind this project and the need to raise venture capital to fund it led to the creation of Iridium in the late 90's. Unfortunately, she was never able to attract enough clients and filed for bankruptcy in 1999.

The loss of revenue also forced the company to wind down its ONNN business. For this network, Motorola specialists even made two satellites and a transceiver. The company was also involved in the manufacture of semiconductors, automotive generators and electromechanical speedometers.

The car business was sold to Motorola in the summer of 2006. From 2000 to 2008, the company also owned Printrak International, thanks to which it also had biometric software in its reserves.

This brand is now trying to revive with the help of Chinese partners. Roughly the same thing happens with the no less legendary Motorola. Let's talk about it too.

Historical excursion

Motorola is a brand with a rich history. The Galvin brothers founded the company in 1928. At first they were engaged in the assembly of network rectifiers. In 1930, the Motorola car receiver appeared. A few more receivers followed, as well as cordless telephones and walkie-talkies.

In 1947, Galvin Manufacturing Corporation changed its name to Motorola. Well, the familiar logo in the form of the letter "M" appeared in 1955.

In 1956, the first pager saw the light, in 1963 - the first rectangular picture tube for TV, all under the Motorola brand. And even Motorola equipment was installed on the Apollo spacecraft, without it the first communication of the Moon with the Earth in 1969 would not have taken place.

And the most important event for Motorola (and the world in general) took place in 1973 - the world's first mobile phone Motorola DynaTAC was created. The pipe went on sale only in 1984, before that several prototypes had been tested. The device weighed about a kilogram, was equipped with 12 keys and did not have a display. In talk mode, the phone worked for about an hour, and charged for more than 10 hours.

It is curious that when creating the first "mobile phone" Motorola went "side by side" with Bell Laboratories. And she became the first, ahead of the competitor. DynaTAC creator Martin Cooper made the first ever cell phone call - where do you think? To the Bell Laboratories office - inform them that they have lost.

Photo - Motorola

For a long time, Motorola was one of the most famous mobile phone manufacturers. It is worth remembering the hit models MicroTAC (the first flip phone, 1989), StarTAC (the first "clamshell", 1996), MPx200 ( affordable smartphone on Windows Mobile, 2003), C350 (inexpensive handset with a color screen, 2004), E398 (people's "music phone", 2004), RAZR V3 (super-thin "clamshell", 2004).

Photo - Motorola

Actually, after the RAZR everything went downhill. The company started making boring clones on the same platform. And then came the iPhone, and with it the era of smartphones. The company's attempts to produce Linux and WM-based models were unsuccessful. In 2009, Motorola's Android smartphone, the Droid, was released. But he also got lost on the shelves.

In 2011, the loss-making mobile phone business Motorola was bought by Google for $ 12.5 billion. The high price was due to the value of Motorola's patent portfolio. And more "Google", it seems, did not need anything. Production capacity was reduced and in 2014 Motorola was resold to the Chinese company Lenovo for $ 2.91 billion (almost without patents).

Lenovo wanted more markets for the legendary brand. Well, promote your brand. Therefore, it was decided to abandon the name Motorola, leaving the colloquial version - Moto, Lenovo Moto. The Chinese in every possible way emphasize who owns the brand.

In the process of all the vicissitudes Motorola completely left many markets, including ours. It was only in the summer of 2017 that the brand (with Lenovo's help) returned to Russia.

Inexpensive models

The company is now officially shipping seven new smartphones to Russia.

C is a cheap series. Two simple pipes in plastic cases with 5-inch displays, 4-core processors and Android 7.0. The Moto C 3G models are available with 8GB of storage and the Moto C LTE models with 16GB. The C plus modification has a higher screen resolution (1280x720 versus 854x480), best camera (8 MP vs 5 MP) and a larger battery (4000 vs 2350 mAh).

Photo - Motorola

Moto C costs from 4000 rubles in the most affordable version, C plus - from 6000 rubles. The phones are available in vibrant colors - Star Black, Gold, Cherry Metallic, Pearl White.

E - more "advanced" line (fourth generation). Metal cases, pleasant to the touch, fingerprint scanners, Android 7.1.1. Moto E is distinguished by a 5-inch screen (1280x720), 2 GB of RAM, an 8 megapixel camera and a 2800 mAh battery. The E Plus has a larger 5.5-inch display, 3GB of RAM, a 13MP camera and an outstanding 5,000mAh battery. And in addition to 16 GB, there is a version with 32 GB of flash memory.

Photo - Motorola

The younger Moto E costs from 7,500 rubles, the "plus" version - from 10,500 rubles.

G - even more "tasty" series (fifth generation), but still available. Consists of the G5S and G5S plus models in beautiful all-metal housings.

Moto G5S, photo - Motorola

G5S features a 5.2-inch screen (1920x1080) with Corning protection Gorilla Glass 3, and the G5S Plus is the same, but 5.5-inch. There is also a difference in chipsets, the younger model has Snapdragon 430, the older one - Snapdragon 625. The camera of the G5S is 16 Mp, and the G5S Plus is much more interesting due to the dual 13 Mp module (photo from beautiful effect bokeh, 4K video). "Front cameras" are also different - 5 megapixels for the more affordable model, 8 megapixels with a wide-angle module - for the older one.

Moto G5S Plus, photo - Motorola

The volume of RAM for both handsets is 3 GB, flash memory is 32 GB, batteries are 3000 mAh (fast charging is supported by TurboPower technology). OS - Android 7.1 Nougat.

Moto G5s starts at 15,000 rubles, G5S Plus has not yet appeared on sale, but is expected this fall.

Flagships and modules for them

The top Moto lineup for today is the Z2. It features two smartphones. The more accessible is Z2 Play, the most advanced is Z2 Force. The second, unfortunately, is not officially supplied to Russia and it is not known whether it will be - the company believes that it is too expensive. Well, the Play version, although good, can not be called a real flagship: a 5.5-inch screen (1920x1080), a 3,000 mAh battery, a Qualcomm Snapdragon 626 chipset, 4 GB of "RAM", 64 GB of flash memory, a 12 megapixel camera with laser autofocus and Dual Pixel technology for fast focusing. But the price is attractive - from 25,000 rubles.

Z2 Force, if it appears, will cost at least 50 thousand rubles. This garaaazdo device is more interesting. First off, ShatterShield's UNBATCHING screen is worth noting. Yes, Moto has solved one of the main problems of modern smartphones. Instead of glass, several layers of different materials are used, the display is not scratched or broken if dropped.

Image from Motorola website

Smartphone screen - 5.5-inch, AMOLED, resolution 2560x1440 pixels. The top chipset is Snapdragon 835, the amount of RAM is 4/6 GB, the storage is 64/128 GB. OS - Android 7.1.1 Nougat.

Photo - Motorola

The camera is dual, 12 megapixel modules provide a clear picture and portraits with a beautifully blurred background. Front-camera - 5 MP with dual LED flash (you can take selfies even in complete darkness).

That's just the battery pumped up - only 2,730 mAh for the sake of a super-thin body.

Do you know what is MOST interesting about the Z2 series? These are the only modular smartphones on the world market. We are talking about MOTO Mods - accessories connected to the back "back" that expand the functionality of the smartphone. Accessories Now Available - insta-share projector, JBL SoundBoost powerful speakers, optional battery moto turbopower, camera for shooting 360-degree video, back panel with support for wireless charging, etc. There are even mods that turn the phone into a full-fledged gamepad and camera with 10x zoom. A module with a physical QWERTY keyboard will be released soon.

Photo - Motorola

Not to say that the idea of \u200b\u200bmodules is very practical and is a "killer feature", but they really stand out moto smartphones among competitors.

Accessories

Motorola / Lenovo don't give enough attention to accessories right now. And once the Moto 360 smartwatch became one of the first on the market with a round dial and set fashion for a long time.

The second generation Moto 360 2nd gen model is now on sale (from 25,000 rubles). Let it not be a novelty, but it has proven itself well. This is one of the most compact watches (available in two sizes), with a metal case, nice colors and a cool collection of interchangeable straps. Platform - Android Wear. The gadget is not afraid of splashing water, it is equipped with a pulse sensor, it works for 2-3 days on a single charge.

Photo - Motorola