From this article you will learn about all the pros and cons of popular social networks - Odnoklassniki and Vkontakte.

The instruction will be useful if you have not yet decided to finally, which social network you need and for what purposes.

Odnoklassniki initially monetized - there is even its own currency - "Oka", which can be purchased for real money or earn in games and applications.

In VKontakte, in games and applications, you can also earn the so-called voices, gifts are purchased for them, for example.

Before registering in the selected social network - classmates or VKontakte, we define the advantages and disadvantages of both.

How to choose a social network - classmates vs vkontakte

Step number 1

Age range and number of users.

Classmates are focused on the middle and older age, while the audience of VKontakte is schoolchildren, teenagers, people up to 30-35 years old.

Accordingly, the content is designed for the target audience.

Now in classmates more than 250 million people are registered, the predominant age of which is from 30-35 years.

Vkontakte has an audience of over 380 million people, the predominant age of which is in the range of 15-25 years.

Focus on age and target audience, choosing to social network.

Step number 2.

Interface. Appearance And the convenience of using the site.

Classmates have an interface that does not seem comfortable and understandable to everyone, because only on main page There are several main menus united by always understandable logic.

For example, the top horizontal menu includes "messages", "notifications", "discussion", "events", "guests", "friends" and "music" and "video".

Another menu is under the information about the user, where the "ribbon", "photo", again "Friends", "Games" and other sections.

There is still a menu under the title photo, one of the main items of which - "My Settings".

In VKontakte, a simpler and understandable interface: the main menus are grouped logical and simply find them.

Despite the fact that VK is considered a clone famous social facebook networkThe network is developing every year, the design is updated, new features are added.

Step number 3.

Entertainment content.

In classmates, entertainment is designed for an older audience, so such content will not seem interesting for a very young audience.

Step number 4.

Monetization.

In classmates much more paid functions than in VKontakte.

In classmates you need to buy postcards, gifts, stickers and so on. For a person who does not want to spend money on social network or sit all day in games, earning "Oka", such a state of affairs may seem unacceptable.

In Vkontakte, gifts are also bought for voices, but applications with postcards or stickers are completely free.

Step number 5.

It is believed that the most solvent users are sitting in classmates, so OK.RU is the perfect place to open an online business.

In VKontakte, projects designed for a youth audience are well advanced.

Step number 6.

Both networks have mobile versions.

The version of classmates is somewhat heavy and its functionality is lower than in the full version.

The mobile version of VK is well thought out, simplified for ease of use, light and stylish.

Step number 7.

Security in both networks on summit. There is always an opportunity to maintain anonymity and confidentiality.

Which network to choose for yourself - decide, both social networks are very popular, and you may want to register in both.

In the following instructions, we will tell about which types of groups and communities exist in classmates.

The most popular U. russian-speaking users Social networks are three projects - Vkontakte, classmates and Facebook famous for the whole world. Each of them has its advantages and disadvantages. But which of the sites is better? Which one makes sense to register your own page?

In this article we compare all three projects for a number of important criteria for visitors - convenience, opportunities in terms of entertainment, information filling and other things. This will help beginners to decide on the choice. So let's get acquainted with the comparison participants a little more.

Comparison of social networks VKontakte, Facebook, classmates

Now that you have received a brief idea of \u200b\u200bprojects, we turn to their direct comparison. Let's start with the most important thing.

Popularity in the audience

Convenience interface and management

Information Content

Social networks are now not only a means for finding people and communicating with them, but also an information environment. IN social networks Users are divided personal experience, share valuable information on their questions and so on.

Entertainment

Modern social network is a real "food processor" of the entertainment industry. Resources this type Already replaced many game sites, entertainment portals, online cinemas. Why leave the limits of the social network if all this is already in it?

• In Facebook, quite a lot of entertainment content - music, video, online games, applications. The problem is only that the social network administrators adhere to strict policies regarding the spread of unlicensed products, so you will not find any pirate media content (and some for the sake of social networks only).
• Odnoklassniki provide their users with everything you need. Music, both licensed and pirate, is laid out with tons. The same with the video. With the games also there was a progress - over the past year, the number of applications and games in classmates has increased, and the developers of this kind of content were created more profitable terms For its production.
• Focusing on the youth audience, the VKontakte administration is simply obliged to provide users with the necessary functionality in terms of entertainment. And with this task, she copes perfectly. Tens of thousands of applications and games of the most different orientation, convenient music player, View video and audition audio. Diverse legal and not very legal content. What else is it for happiness?

Earnings on social networks

For most Internet users it has not been a secret for a long time that there can be not only their owners and investing in the development of a person, but also to earn social networks. simple users These projects.

• Facebook provides the opportunity to earn users of various qualifications - both beginners and advanced. The first can take advantage of primitive activities: paid comments, prostanovka "likes" under the entries. The second is the broader prospects - promotion and promotion of communities, developing browser games and applications, trade organization. And this list does not end.
• In classmates sits the most solvent audience in the Russian-speaking Internet, which makes them just an ideal place to offer its goods and services. Create free Apps With paid premium capabilities, open your own online store, advertise your own brand - Mounting options.
• In VKontakte, as in Facebook, work for users at least debugs. And if you consider the fact that the project is focused mainly on Russian-speaking users, it is much more convenient to earn money in it and more profitable than his direct competitor. VKontakte Earnings on the creation of a variety of communities and groups, on which promotional materials are located and are promoted and affiliate programs.

Mobile features

Now a pronounced tendency on the "mobilization" of social networks is traced. More and more people come on their pages with various portable devices, such as tablets and cell phones. Social network developers understand this perfectly, so they took care of providing the most comfortable stay on their projects and for owners of mobile devices.

Let's summarize

Analyzing the information written above, we came to the conclusion that the universal social network for all cases of life is impossible to determine. Everyone must choose the project that matches its interests. For example, if a person wants to be promptly aware of any events and receive first-hand information, then Facebook is most suitable.

If his choice falls on entertainment and games, then better VKontakte does not find anything to him. And if you want to resume communication with the people lost many years ago, then seek, first of all, follows in classmates.

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mKR. Black River, d.15 Russia, St.Peterburg 8 812 497 19 87

What is better group or public page?

Shared

Hello, dear readers!

Did you know that all your efforts to gain popularity in social networks can be in vain? It is possible that it is you spend time and money is wasted, trying to find new customers for your business!

And why?

Yes, because you chose an inappropriate habitat for yourself. It was about this that I would like to tell you: about habitats of organizations, companies, music teams, interests for interests, etc. In the world called the Internet.

Let's figure it together, what is the better group or a public page?

In contact with

It is not surprising that at first we will talk about the most popular social network in Russia. VKontakte's social network is an excellent platform for advertising and finding new potential customers, as well as to get acquainted with interesting people.

Vkontakte is becoming increasingly popular with every day, she is already used not only by citizens of Russia. In addition to individuals, a huge number of online stores, beauty salons and training centers have special accounts in this network besides their own websites.

And absolutely everyone is faced with a number of questions:

• What is a group and a public page?
• What are the features of their creation and use?
• What better group or public page in contact?

What?

First of all, it is worth understanding what group is in contact and what is a public page.

Group - This is a place where people with certain interests can communicate with each other. This is such a circle of interest. Many choose this form of the existence of their store / salon / studio because they are simply used to it. Groups exist from the very birth of VKontakte, many of them are already like relatives.

Public page - This is completely different. Publicly were created to promote brand. The information posted in them is official, the entire content is devoted to a certain person or organization.

Creation and use

Already from the definition of the answer to the question: what is better for sales group or public page, suggests itself. It becomes clear that the group and public are two absolutely different things, they are created differently and the whole process of their service is also different.

Public page

Before creating a public page you need to decide what exactly you will promote. You can choose from four options:

• place or small company;
• company, organization or website;
• an interesting person or team;
• work or products.

After the choice is made, you can proceed to the design and direct creation of a public.

An important feature It is the fact that absolute all the information Public is available to everyone. Even people who do not have VKontakte account will be able to familiarize themselves with the content of the page.

Information on the wall Public is located only on behalf of the administration, on behalf of the organization itself, although subscribers can offer their news.

Despite the fact that in public you will not be able to invite your friends, effective ways find a lot of audience.

You can "tell friends" about a public page or pay for advertising your public on another public page.

You can also use targeted advertising that will lead you real stakeholder customers.

Thanks to this small explanation, it is easy to guess what is better for the online store, for example , group or Public page, and what is more suitable for the club of novice poets.

Group

A group in VKontakte is created in one click. You do not need to choose between various types Groups, you immediately come to its direct creation.

As in the case of a public page, information in the group can see each user on the Internet, but only if you want it. Your group can be closed and participants can only be some. In this case, only subscribers will see the information available in the group.

Unlike a public, a message on the wall of such a community can leave all users, with certain settings.

In addition, moderation is not conducted on behalf of the group, but on behalf of each of the admins separately. That is, in this case, we see more personal communication.

You can invite friends to the group, but not always appropriate to be imposed with your community. In addition, each contact user can hide the list of groups in which it consists, which makes the community promotion difficult.

What to choose?

What is best to create vkontakte group or public page? To answer this question, you need to understand what you actually want?

If your goal is to create a cozy place where people with similar interests will be gather, then the group is what you need. But to search for customers better suitable public page (opinion).

Facebook.

If you want to find customers or just interesting people from other countries, you just need to use Facebook and solve for yourself the question of what is better than a group or page in Facebook.

What?

Group on Facebook. - Everything is simple here!

As in Vkontakte, they are created exclusively for communication. People, with certain interests, share their experiences, impressions and thoughts.

Page on Facebook. - This is a public open place. There is information about a particular person, team or company. It is on the page it is more convenient to post information about the brand.

Creation and use

Group

The group has a number additional featureswho are deprived of the page.

For example, having a Facebook group, you can send letters and invitations to the events of massively, but not more than 5,000 participants. This restriction makes it impossible to use the function with groups with a large number of subscribers.

And if your goal is a few tens of thousands of people, then this feature is unlikely to seem to you tempting.

The group cannot use applications, which is a significant minus.

However, being an administrator of the group, you can control its participants.

The group can be: open, closed and secret. You yourself will decide who exactly will be a member of your community.

Page

A huge advantage of the page in front of the group is to use applications. They will make you available a huge amount of opportunity. But to invite someone to participate in a certain event from the page you, unfortunately, can not.

But, being the owner of the page, you will get the opportunity to use advertising widgets, cannot do this. All information presented on the page is available to absolutely all users of the Internet.

What to choose?

And come back to the question of your goal. Want a lot of a lot of customers? Then create a page. Otherwise, you will be suitable for a group.

Odnoklassniki.

Many wonder: what is the better group or page in classmates?

In this social network, unfortunately, there is an opportunity to create only its group. BUT page In classmates, it is, first of all, a personal account. As in Vkontakte, it is intended for personal use and to accommodate personal information.

It is in groups that people find important information for themselves, share ideas and thoughts, or choose products / services.

How to promote?

Page

Page in classmates can be promoted different ways. For example, you can increase the number of friends and classes manually. Add independently unfamiliar users to friends and hope that they will like your posts.

Of course, they can be screwed and screwed, but in this case, your "success" will be very shaky and empty. After all, the "non-residential" people are hung, who are exactly what you will not buy anything.

You can also use various promotion applications. For example, put a lot of classes to different users and wait for them to go to your page.

By the way, one of the main advantages of classmates is a class that combines the usual like and repost.

Group

As in Vkontakte, you can simply invite your friends to the group. This is the easiest way to type the audience, but it should be understood that not everyone will want to join the group and the number of your friends is not infinite.

In addition, you will not be able to invite more than 30 people per day. You can also pay your reposities in other groups, which will bring you a lot of new subscribers.

What to choose?

Only a group!

The page can be the initial stage of promoting your business. But it is not as convenient as a group. If you want to find like-minded people, you need a group. Just at the very beginning of its creation, you should specify that this group is for communication.

On this, perhaps, I will finish and say goodbye.

I really hope that I managed to help you with a choice.

I still have a lot of interesting things for you and useful informationBut I will share it next time.

So stay in touch! 😉

The appearance of the social network VKontakte has become a big surprise for Russian Internet users. Not everyone was immediately able to understand the meaning of this "strange" site, communicating over a habit of friends through popular ICQ and agent at that time. But time passed, and Vkontakte became one of the most popular resources in RuNet, and his founder, Pavel Durov, - the hero of youth. Old-timers of the Internet, in turn, began to reproach the Durov in copying another social network, - Facebook - which by that time has already received world fame.

From the very moment, a discussion on the subject of social networks does not stop between users of social networks, which site is worthy of more attention - Facebook or VKontakte. An unambiguous solution to this dispute, of course, no. But it is still possible to compare both resources for a number of characteristics.

Pioneers and catchy

The brainchild of Zuckerberg appeared in 2004, the brainchild of the Durov - in 2006. And throughout the same time, the same "Parrong-catching" scheme works. First, the fundamental changes undergoes "Lioginig", then - his younger friend "Contact". Applications on the site, applications for smartphones, chat - all this appeared on FB, and only later - in contact. Technologies used for American social networks come there much earlier, and this is already affected by the quality of service users.

Custom audience

You do not need to be a professional analyst to understand how Facebook is bypassing VK by user numbers. If 1,32 billion people are used first today, then the second is only 270 million. Many experts predicted the Facebook crisis associated with a sharp drop in user interest, but this forecast is still not true for all indicators.

Separately, it is worth saying about age gradation registered in users of users. In the first years of Vkontakte existence, the main share of his audience was students. Over time, schoolchildren have shown interest in the site, and many of them have not reached 10 years of age. With Facebook, things are completely different. First, only persons who have reached 13 years can be registered. Secondly, the social network was initially attracted students and graduates, so today they are the majority of users.

Safety

An important point When analyzing the quality of one or another Internet resource is the level of security and security of the information posted by the user. Here, no doubt, again wins Facebook. Despite the numerous complaints of users and accusing the FB manual to use user data, this social network is considered the safest. A good spambling filter, wide confidential confidential options, a complex security system - all this is designed to protect accounts from hacking and other troubles that interfere with the normal work in the social network.

As for VK.com, everything is vaguely and vague here. The security service is constantly working on the means against spammers and hackers, but not all of them turn out to be effective. Spam often becomes the reason that users close their pages as close as possible and feel uncomfortable.

Mobile applications

Comparison of VKontakte and Facebook will not be fully complete if we do not affect the possibility of using these resources on smartphones. Official applications in both cases are worthy of respect. Convenient management, nice interface and maximum opportunity. At the same time, for both social networks, many additional applications have been developed that expand their functionality.

Communication with friends is only a minimum that offers social networks. To pass the time, the user can visit the application center, which presents numerous online games and a different layout of a row, such as psychological tests, dating applications, etc. Determine what center is better, extremely difficult, because They are both offered huge selection For users.

But from the point of view of media filling, VKontakte, no doubt, overtakes his older brother. The explanation of this very simple - "contact" was made for the Russian user, and he, as you know, loves freebies. Millions of audio recordings and video files, even despite the copyright law, are located on the vasta vk, which simply cannot but attract new users.

Summary

So, the comparative characteristic of VKontakte and Facebook is just dry facts that each user has the right to interpret in its own way. To say exactly what of these two social networks is worthy of more attention, probably impossible. But if you proceed from the above data, Facebook is still ahead of his Russian comrade.