The company was founded in 1993 in St. Petersburg and originally bore the name " Electronic systems"Alkotel". On June 1, 2004, the company introduced new brand electronics intended for the general consumer. So the TM teXet brand replaced the Alkotel Electronic Systems brand. New ambitious steps of the company, persistently promoting its products to the market, required the abandonment of the old brand.

Texet regularly brings high-tech devices to the market, applying innovative techniques. High requirements to the quality of products best prices- this is the motto of the company's employees.

Is texet a good company?

To answer this question with an open mind, the following example will suffice.

The first products to be marketed under the teXet brand were wired and cordless DECT telephones. They were assembled by OEMs from China. And in the same year, the official website of the teXet company was announced.

Entry into 2005 was marked by the decision of the company to start a comprehensive enrichment of the assortment. Expansion of production by texet by including MP3 players in the product line was a very successful marketing step. So, today, it is this product that is the most popular and sold in Russian Federation.

A little later, texet included other products in production. Among them are GPS navigators, which began to be produced in 2009, and mobile phones, which were launched in 2010.

What is teXet today?

Currently, texet products are the production of telephones, e-books, tablet computers, players, video recorders, GPS navigators, digital photo frames. The range of phones includes both DECT phones and smartphones. It should be emphasized that DECT telephones are still the key products of the company. DECT phones are available in the most different models... The models are renowned for their functionality and stylish design that can satisfy the most sophisticated tastes. Therefore, it is not surprising that these product lines still lead the way in the company's total sales.

teXet is a manufacturing company whose success was predetermined

Reasonable and balanced policy of the company management has led to well-deserved success. Today the phrase: texet-manufacturer, country Russia is known to a huge number of consumers in Russia, Ukraine, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan. The brand's products are sold through the largest federal chains, such as: Eldorado, Euroset, Technosila, as well as online stores.

The company's products have received prestigious awards and prizes many times.

Fundamental aspects of teXet's policy:

• application modern technologies;
• flexible prices;
• recognizable corporate identity;
• reliability;
• encouraging new ideas.

Multi-grocery shopping cart is a unique feature of the company, which gives great advantages over competitors. The leadership of the products can be easily confirmed by the statistics of the modern market for this line of products. Thus, the teXet brand is one of the three leaders in such product categories as: e-books, accounting for 20% of the total sales in the Russian Federation, video recorders - from 14%, MP3 players - from 24%, digital photo frames - from 13%. Agree, the results are impressive!

Main directions

teXet, the production of which began with conventional telephone technology, is currently represented in the following areas:

• DECT radiotelephones;
• corded telephones;
• mobile phones;
• smartphones;
• MP3 players;
• digital photoframes;
• e-books equipped with TFT and E-Ink displays, running on OS Android;
• tablet computers;
• GPS navigators;
• Video recorders;
• radar detectors;
• wide range of accessories.

Deserved success is the result of the main and defining feature of the company - the policy of improving the quality system, without which it is impossible to conquer the modern market. teXet is actively cooperating on a contract basis with the best factories, and the company has only the largest manufacturers working in the markets of Western Europe and the USA as partners. All products go through a full cycle of customization, which is a series of steps from writing special software to special preparation of the design of each model and its packaging. All products are subject to strict control and detection of defects at the development stage at the production site in St. Petersburg. Inspection and testing are carried out in accordance with international standards. After introducing the product to the market, teXet continues to improve it. There is its own service department that deals with the daily tracking of customer requests, it also regularly updates software for all, without exception, released devices. This is one of the few Russian companies that pay constant attention to quality control and are able to provide consumers with high-quality and complete service support.

The company has a developed distribution system: Euroset, M.Video, a network of digital supermarkets DNS, Eldorado, Yulmart, Technosila, Svyaznoy. TeXet products are sold in the CIS countries: Ukraine, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan Through official representatives. In 2012, a project was launched to create its own mono-brand network. Then the first teXet branded stores were opened in Saint Petersburg.

TeXet is headquartered in Saint Petersburg, Russia.

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History

The Alkotel company was founded in St. Petersburg in 1993. The firm was engaged in the sale and service of fixed telephones.

In 2004, the company created a new brand, teXet, under which the production of wired and cordless telephones continued.

Until 2005, under the teXet brand, mainly DECT telephones were sold, purchased by OEM- agreements from China. In the summer of 2005, the company decided to expand its range with MP3 players and entered the market with several OEM products.

Plans for the future

Products

TeXet telephony (DECT cordless telephones and corded telephones)

The oldest direction of the company, occupies almost 40% of the turnover among other product lines. At the end of 2010, teXet's share in the DECT cordless telephone market was 25% (2nd place among manufacturers).

TeXet MP-3 players

The production of players under the teXet trademark started in 2005. At the end of 2010, teXet ranks 2nd in terms of sales with a market share of 14%.

Digital photo frames teXet

7 ", 8", 10 "displays. The lineup teXet is designed in such a way that the user can choose: a photo frame with simple functions or a universal multimedia device for home viewing of photos and videos.

GPS navigators teXet

One of the company's most popular products, teXet GPS Navigators have won numerous awards from leading IT publications. By the end of 2010, teXet's market share was 14% (2nd place).

Mobile phones teXet

May 2010 - the first mobile phone under the teXet brand.

TeXet e-books

In August 2010, the first eBook(teXet TB-106, 6''E-ink display). The teXet line is E-ink and TFT displays.

TeXet tablet computers

First teXet tablet appeared on the Android OS in February 2011. All devices come with Android OS and pre-installed mobile apps: from Yandex, Mail.Ru Agent program, news clients of RIA Novosti and Kommersant, software for reading books FBReader, widgets and shortcuts of popular social networks and many others.

Video recorders teXet

The new direction of the company, the first products appeared on the market in June 2011.

Awards

teXet TM-650 - "Russia: the best of the best 2010"
Category of PC Magazine / Russian Edition, in which the teXet navigator was awarded (March, 2011)

teXet T-960HD - Best Buy
Review leader among several models of multimedia players from the World of PC magazine (February, 2011)

teXet TN-505 Best Economy Class Car Navigator 2009
Magazine " Mobile computers"(January, 2010)

teXet TN-600 Voice - Editor's Choice "MirPK"
GPS-navigator TN-600 Voice was awarded the title of "Editor's Choice" by the most popular magazine about computers and IT-technologies "PC World" and the sign of the magazine "Mobile News Recommend" (October, 2010)

TeXet navigators - TOP 5 according to "Mobile News"
TeXet TN-500 navigators - second place, TN-600 - fourth place in the TOP-10 rating from the editor-in-chief of the Mobile News magazine on the NOMOBILE.ru portal (February, 2009)

Colombo teXet TX-D 8300 - IF product design award 2009, Universal design award 09, Universal design consumer favorite 09
The DECT Colombo radiotelephone was awarded the prestigious international awards Universal design award (within the framework of the world famous IT and electronics exhibition CEBIT in Hannover) and the iF awards (one of the main annual events in the world of digital device design).

teXet TX-D7100 - best model DECT radiotelephones
According to the test results, the experts of UPGRADE magazine assigned teXet the Editors' Choice badge (December, 2004)

Notes (edit)

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