Hard work. Fortunately, a huge number of programs and services have been developed today that are aimed at simplifying this work. But how not to get lost in this diversity?

The larger the choice, the more difficult it is to make it. Services differ in cost, functionality and many other parameters. Which one do you choose to accomplish the same task: a free single-task web service or paid feature-rich software? There is something to think about.

In the article we will tell you how to choose the right tools for promoting the VK community. Let's discuss the criteria for doing this. Let's talk about the functionality that the administrator cannot do without. We present an overview of 10 programs, services and applications that will be useful for promoting the group. Let's evaluate their pros and cons.

Service selection criteria

Let's start with the fact that you need a correct understanding of the process of promoting VKontakte groups. The “more subscribers, the better” strategy doesn't work.

A whole range of activities is needed here:

• Search and collection of target audience... What's the use of several thousand bots subscribing to you? Or, if most of the subscribers leave the community after 2-3 days (in SMM this is called a "rollback")? To avoid this, you need to look for “your audience”. Services and applications for collecting the target audience - parsers in VK, are created just for this.
• Sending invitations in groups and meetings, it is "inviting". Work algorithm: bots are added as friends, and then those who have added are invited to the community. Likes and comments are used similarly. There are probably the most of such instruments. This promotion method is a rather "dirty" way of organizing the growth of subscribers, but it has not been canceled.
• Sending messages - Automatically sends messages to multiple users. Useful because people may not see the publication in the community for various reasons, but they will definitely receive the newsletter. With the help of mailings, you can also attract new followers.
• Filling content... Whatever one may say, but both current and potential subscribers need to be interested in something. Posts should be interesting, unique, and most importantly, permanent. Here, various posting services come to the rescue, which perform the tasks of finding the best posts from auto-posting competitors.
• Moderation... "Dead" or inactive subscribers pull statistics down. It is important to keep your finger on the pulse for promotion. You can track this more easily using apps.

From this we can conclude that one of the main criteria for choosing automated assistants in promotion is functionality.

Whether you choose a specific tool, for example, for inviting or will use a wide-ranging service is a matter of preference. The main thing is that one or more programs on which you stopped, provide a full range of promotional activities.

The second criterion for selection is “price / quality”.

Again, there are a lot of promotion tools - both paid and free. Sometimes they do, in essence, the same thing, but one developer asks for money for the service, and the other does not.

Here you need to assess the "solvency" of your VKontakte group and answer the question: "Are paid solutions suitable for you?" Many promotion goals can be realized for free, but you need to understand that this can take a lot of time, and the result is not a fact that will meet expectations.

If paid programs are still affordable for you, then decide on the budget and you can start choosing. But don't forget to evaluate each application for price / quality ratio. Developers don't always assess their product objectively. Sometimes, if you search, you can find a much more functional, but at the same time budget solution.

We present an overview of the tools for the administrator of the VKontakte group, which we consider the most suitable for use. Programs and services differ in terms of application, prices and number of functions.

A program to promote groups and communities on VKontakte.One of the largest in terms of functionality. The developers have provided almost everything for an SMM specialist: a parser and inviting based on the received data, tools for mailings, mass-liking and moderation, and much more.

The license is paid. 1 pc - 990 rubles. A free trial version is provided.

pros: the peculiarities of the requirements of the moderators of the social network Vkontakte were taken into account, ensuring work with the target audience.

Target hunter

Service for audience selection.The tool is able to find potential subscribers for you. He searches for places of work, similar communities, music and many other parameters. In addition, it will make it possible to find VKontakte any content by keywords, and also has moderation functionality. Sends notifications to Telegram.

The service is partially paid. There are only 20 functions in free access (there are more than 90 of them) Subscription: 799 rubles / month.

pros: ratio "price / quality", popularity.

Minuses: rather complex interface.

A specialized tool for targeting and parsing.One of many programs for gathering target audience, butLParser stands out for the unique opportunity not to create multiple accounts to use it. Allows you to pick up the "audience" quickly and without consequences, because knows how to bypass VKontakte restrictions. The functionality is not as wide as that of QuickSender, but it is more than sufficient for the target.

The license is paid. 1 PC - 790 rubles. There are no free features.

pros: bypassing VK limits, simple interface.

Minuses: no trial version.

Compares the subscribers of two communities and finds common users.Useful for an SMM specialist to select an audience “manually”. Visually displays the results and helps to formulate a marketing strategy.

The application is partially paid. Free 9,999 checks. Do you need more?

pros: availability, simplicity.

Minuses: limited opportunities.

Mass following, massliking and much more.Cheat likes, subscribers, comments for money. You post an assignment, such as Join the Community. Someone performs it and receives, for example, 1 ruble. You can pour money into the service, or you can perform similar tasks yourself and earn them.

Registration for the service is free. Subscriber price - from 1 r.

Minuses: "Live" subscribers with minimal investment.

pros: a quick "rollback" about 9% of subscribers.

Service for filling the community with content.A simple and intuitive tool for maintaining a VKontakte group 24/7. You can configure deferred posting, post interval, subscriber moderation. Ideal for newbies in administration.

The service is paid. The current price for 1 post is displayed in the Statistics and Price section. Average: 1.9 rubles / post

pros: popularity, technical support for developers.

Minuses: Any additional settings (for example, adding image effects) increase the cost of publishing.

Leading posting post.The most popular application for auto-uploading content to various social networks. Almost all types of content are published. It has no analogues in terms of functionality. Allows you to schedule not only posting, but also deleting posts.

The service is partially paid. The tariff for maintaining 5 accounts is 450 rubles / month. There is a trial period of 7 days with restrictions. Free: 50 posts per month.

pros: ample opportunities, trial period.

Minuses: complex interface, lack of statistical functionality.

Reposting software.Allows you to set up borrowing posts from other communities to your VKontakte group. You can specify the keywords by which the bot will identify and automatically repost publications that suit you. Or, conversely, you can configure which publications to ignore.

The program is free, but its use constantly requires passing the captcha. Better to use in conjunction with the Antigate recognizer. Price 5 USD for 5000 captchas.

pros: the ability to debug the constant filling of the group with content.

Minuses: the need to buy a captcha recognizer.

Multifunctional application for community promotion.Can do a lot at once: mass mailings, reposting, inviting and more. And also has the ability to search by criteria. You can search for people, communities, videos. But to tell the truth, it has no functions that distinguish it from other services.

There is a free limited version. The extended PRO version costs 99 rubles for the first 7 days of use. Further more expensive.

pros: simple interface.

Minuses: lack of support and unique features.

Service for automatic bulk messaging.Newsletters are a great way to engage, encourage, and sell. It has the capabilities of group and automated sending, setting up a local audience, personalizing letters and more.

The service is partially paid. Free 150 messages per day. Further, prices vary depending on the scale of mailing, starting from two thousand messages for 150 rubles. and ending with two million for 100 thousand rubles.

pros: high open rate and deliverability of messages, flexible prices.

Minuses: lack of analytical functions.

Ivan Ivanichev

In 2008, it was easier to work with VKontakte: there were few competitors, they were invited to the groups manually, no one had heard of applications, advertising exchanges and binding to a phone number. Now, when 97 million people visit the site every day to put a billion likes, everything is different - special tools are needed to maintain communities.

The selection contains 45 tools to help SMS and VKontakte administrator.

The division is arbitrary, since some services are universal and multifunctional.

We are looking for a target audience and collecting retargeting databases

Segmento Target

The basic rate is 500 rubles. If you just want to try, there is guest access: 1 day - 60 rubles.

Pepper.Ninja

• Follow newcomers to the group or public.
• Gather an active community audience.
• Upload the retargeting database to the ad account.
• Look for overlapping audiences.
• Track advertising promo posts and so on.

The service works with Facebook, VKontakte, Instagram and Odnoklassniki.

You can use the service for free for only 1 day. The starter package costs 490 rubles per month. If there is not much work, it is easier to buy access for 2 days for 190 rubles.

Target hunter

Service for searching target audience and collecting retargeting databases. What TargetHunter can do:

• Find employees who have listed the company's community as a place of work.
• Provide links to users who left comments on the site through the VKontakte widget.
• Find posts and comments by keywords (this tool is useful for regular users as well).
• Find out the communities most popular with your target audience.
• Remove bots and fakes from the database.

Telegram alerts can be configured.

Twenty functions are available for free. There are more than ninety of them in the service.

The paid “Automation” tariff costs 799 rubles per month. For this money, you have access to all the service tools, round-the-clock data collection and automatic uploading to the VKontakte advertising account.

Vk.barkov.net

A service that collects retargeting databases for targeted advertising. The tools will help you find an audience by intersection of communities, age, country or city, select groups by topics and activity of participants.

All scripts are available for free, but the amount of calculations is limited. Pay 399 rubles a month - no restrictions and priority technical support.

Deserter

An application that shows all subscribers and "unsubscribers" of the communities.

It will be useful for the administrator to personally communicate with each "fugitive" and find out the reasons for this behavior. Feedback will help optimize your SMM strategy, make a public or group more useful and interesting for people.

How to use the "Deserter", see the video:

application Compare multiple audiences

The application allows you to compare the audience of two communities and calculate the percentage of total users. Useful for administrators and SMM specialists to evaluate advertising strategies.

9999 checks are available free of charge.

Cerebro Target

Search service for "warm and loyal" target audience "VKontakte" for subsequent targeting.

How it works: Cerebro monitors all open actions of users in a social network in hundreds of ways, collects and processes this data. This, in turn, makes it possible to clearly define the portrait of the target audience and increase the effectiveness of advertising.

There is no free trial period. The cost of using the service is from 1,225 rubles per month.

We collect statistics, conduct analytics

Popsters

Service for collecting statistics and analyzing the interests of the audience of social networks. Popsters provides information on likes, reposts, comments, subscribers and their engagement. Reports can be downloaded to PDF, XLSX, PPTX. The service works with VKontakte, Facebook and Odnoklassniki.

The free trial period lasts 7 days. At this time, the following restrictions apply: 1 account, 1 social network, 10 trial downloads. Access to the full functionality of the service costs 399 rubles per month. If you buy a subscription for six months, you get a 20% discount.

JagaJam

Service for advanced statistics and community analytics. Supports VKontakte, Facebook, YouTube and other social networks. Works with at least thirty SMM metrics. The service has a user-friendly interface and beautiful graphics.

JagaJam positions itself as a platform "for building effective brand communications with the audience of social networks."

The trial period for using the service is 7 days. Further - from 2 700 rubles per month.

AllSocial

A small service for analyzing communities. Collects statistics for publics and groups. Shows coverage, number of subscribers and visitors, growth and CPP - the price of informing 1% of the audience. AllSocial helps administrators and SMM specialists choose an advertising platform.

The service is free.

LiveDune

Social media analytics service. Link the VKontakte group - you will receive information on the dynamics of subscribers, the number of subscriptions and unsubscriptions, gender and age of the audience. LiveDune will show user engagement, likes, reposts and comments for any period.

With the help of the service, it is convenient to search for bloggers in order, for example, to discuss cooperation. Apart from VKontakte, Livedune works with Instagram, YouTube, Twitter and LiveJournal.

The free version is limited. To explore all features, connect the trial version. It gives you access to LiveDune Pro for one day.

The cost of the tariff plan depends on the number of accounts.

Publer

Service for monitoring ads and analyzing communities. By links, text and a specific date, Publer will find any posts, even deleted ones. The service helps administrators of VKontakte communities track the current demand and advertising trends.

Publer's demo mode is limited to ten queries and fifteen search results. Full access for 1 day - 300 rubles, for 1 month - 3,000 rubles. When buying for a year - 44% discount.

Media-VK

A simple service designed to analyze groups, publics and meetings. Collects and uploads statistics on community members. Helps to study competitors and determine the portrait of the target audience. Determines the top 30 pages popular with your target audience.

The service is useful for adjusting the content plan and planning advertising campaigns.

Media-VK reports are sent to e-mail.

When registering on an account, you will have 10 rubles. The minimum amount for scanning a community is 45 rubles. The missing points can be gained by telling your friends about the service and subscribing to the Media-VK group.

VK Scan

Application showing statistics of communities and personal pages. You will see the total number of likes, shares, comments and attachments.

When you start the application, you get 50 coins. That's 5 friend checks.

Repost tree

Service for analyzing the virality of a post. See how content is distributed on a social network.

The Repost Tree is a free tool.

Moderator

Free application to help the administrator. Tracks activity: new comments, reposts, discussions, users coming and going. Allows you to keep groups and publics under control, to quickly get in touch with the audience.

If the community has moderators, invite them to collaborate right through the app.

Additionally, you can set event filters and set up notifications so that notifications appear on the website, in PM or Telegram.

We create deferred publications and set up auto-posting

Amplifier

Service for posting and analytics.

The publication works for all popular social networks: Facebook, Twitter, VKontakte, Instagram, Odnoklassniki. The post editor processes images, links and videos, taking into account the characteristics of each social network. Amplifier automatically shortens links and adds UTM tags. It is possible to import content from RSS.

The service counts likes, comments and reposts. The personal account displays data on audience activity, growth dynamics and the best posts.

The trial period is 2 weeks. The cost of the service depends on the number of accounts. $ 5 per month will have to be paid for each page on the social network.

There is also a useful SMM blog on the site.

SMMplanner

Delayed posting service. Supports all popular social networks and messengers: Facebook, Instagram, Odnoklassniki, Twitter, VKontakte, Viber, Telegram.

To get started, register and connect your accounts. You can post at different times, add photos, audio files and polls to posts. If you place an advertisement, immediately plan to remove it, for example, in a day.

The trial period is 7 days. Limitations of the free plan: you can work with only five pages, and schedule no more than 10 posts at a time.

SMMplanner gives 50 posts every month, 50 more - for like and joining a group. You can buy posts and unlimited or immediately pay for access for a month. To maintain five pages, you will need 450 rubles every month.

Kuku.io

Service for postponed posting to Facebook, Twitter, VKontakte, Odnoklassniki and other sites. Kuku.io adapts content for each social network, puts UTM tags and shortens links, collects user engagement statistics.

The trial period is 14 days. For $ 5 a month, you can manage 5 accounts and make 500 posts.

PublBox

• Content navigator.
• Design editor.
• Page statistics and post analytics.

PublBox helps the administrator draw up a publication plan, prepare unique and beautiful posts, and launch promotions.

Free trial - 2 weeks. Basic plan limitations: 1 manager, 1 project, few templates in the design editor. PRO account costs $ 7 per month.

SmmBox

Content search, deferred posting and community analytics service. Works not only with VK, but also with Instagram, Telegram, OK and other social networks.

The free trial period is 14 days. Further, the subscription will cost from 149 rubles per month.

NovaPress

The free trial period lasts 10 days. To use the service further, you will need to pay from 350 rubles per month.

We design groups, publics and posts

Canva

Online photo editor. Allows you to create graphics even with zero knowledge in web design. The service offers a large selection of templates specially adapted for Instagram, Facebook, Twitter and other social networks. If the templates don't suit you, make a collage.

The tool is free, some of the templates are sold for $ 1. The price includes design, font and background. Any template can be edited: change the text and position of the inscription, load a different background and adjust the transparency of the elements.

There is a paid plan for Canva for Work. It makes it possible to add your own fonts, connect your team to work and use the advanced functionality of the service. Access costs $ 12.95 per month ($ 9.95 billed annually). Free trial - 30 days.

Crello

A service similar to the previous tool. Like Canva, without the help of a designer, it allows you to create beautiful graphics, including for social networks. It's easy to use: you just need to select a template, then change the text, color, position of individual objects, etc.

PRO access, which removes all the limitations of the free version, costs about $ 10 per month.

Hey teaser!

To remove all limits and download high quality pictures, you will need to buy a subscription for 350 rubles per month.

Revoc

Dynamic cover service for VKontakte communities. It will take a couple of minutes to create the cover:

• You open access to the service using an API key.
• Load the background image and add the widgets you like.
• Save and include the cover.

It's simple.

For 1 group 1 cover for 2 days - free. The minimum paid tariff is 149 rubles per month.

DyCover

Another tool for creating dynamic covers. Among the widgets: "the most active" (by likes, reposts, comments), "date and time", "weather", "exchange rate", etc. You can configure the change of covers on a schedule.

The service has a free base plan, but if you want high-resolution cover art, unlimited templates and an expanded number of widgets, you will have to pay. From 100 rubles per month, the exact amount depends on the number of communities.

It's no secret that internet marketing today simply doesn't exist without social media. Having faced certain difficulties at one time, we decided to put together a short list of those useful add-ons, applications and sites that will make your work more convenient and productive. Some are designed to collect statistics, others allow you to find out more about people from your friend list, others help you find something in the news, etc. There are much more opportunities than the default social network itself provides.

Working with groups, publics and target audience

• Community Stats is an extremely useful statistical tool for administrators of various communities. With its help, you can find out, for example, which of the visitors left the most comments, likes, and most often made posts. If you want to reward active users, this add-on will come in very handy.
• Want to collect visitor activity data for communities? Then it will help you Vk Scan ... For any group, the number of users of which is more than five hundred people, you can collect data on likes, reposts, etc. and compare them with each other.
• Don't want to read news, for example, about the war in Syria? Or are you tired of posts about cats? This is where the Vk Spoilers widget will help you. Enter a list of tags and words that shouldn't be seen, and your news feed will be as clear as a baby's conscience.
• Community rating. This list includes all groups and publics. Even those that you personally removed from the search. That being said, you have different sorting options. It depends on what data you are interested in. You can study the audience coverage or the number of subscriptions for a certain time.
• Community audience comparison ... When you administer a VK group, it is extremely important to know what other communities it intersects with in terms of target audience. Now this information is available - just compare the groups with each other.
• "Vkontakte" by itself makes it possible to search only among friends. A separate tool - search by subscribers ... Any criteria - city, age, name, etc.
• Sometimes it is interesting to know who exactly brought the most likes / reposts to the Vkontakte post. But it is impossible to do this using standard tools. Therefore, such a useful thing appeared as "Virus analyzer".
• And also - you can view source code of wiki pages ... Anyone. Once you understand it, try to design, changing it to your taste.

Working with photos

• How often did you curse the Vkontakte developers when the site did not allow you to move a large number of photos between albums? This issue has now been fixed by the application "Transfer photo" ... Moreover - it works even for saved photos, as well as for the communities you administer.
• Do you like a group? Does it have a lot of great photos? Saving everything manually is too long. Therefore, it is easiest to use the application "Save Photos" ... Download all albums and view them on your computer - works with open albums in friends' profiles.
• Want to know which photos have collected the most likes? There is a convenient sorting for this in the application. "Photo rating".

Vkontakte applications for working with content

• "Lycomer" Is a popular application with convenient functionality. Counts the number of likes your posts, photos, etc. have collected. You can see what place among people in your friend list you occupy according to these indicators.
• application

Social networks have long become a part of our life for us, without which it simply cannot be imagined. And if earlier social networks were usually used on computers, today the use of social networks is becoming more and more popular on mobile devices. These typically include mobile phones, tablets and laptops. Everyone, including the one who knows that device mobility is often a determining factor and wants everything to be at hand when traveling or somewhere else.

What are the VKontakte clients for a laptop or computer

If we talk about existing clients for laptop and PC, then let's say right away that there are two use cases:

• browser version;
• windows applications.

Let's try to consider them in more detail.

If we talk about the browser version, then it is available to everyone at the link vk.com. Its advantages will be the ability to play video and audio files, the ability to play games, the ability to give gifts, and so on. At the same time, this version demonstrates rather unstable work from time to time. The most common causes of this are unstable server operation or server migration. Users have repeatedly encountered a problem when, for example, some photos are displayed, while others are not, or some tracks do not play. This is usually the case.

If we talk about applications as such, then they can be installed on a laptop or PC only if there is an appropriate operating system. Usually we are talking about Windows 8, 8.1 or 10. These operating systems support applications. They can be downloaded from the standard Windows store. Quite an interesting option that "eats" significantly less laptop RAM than a tab open in the browser. Moreover, applications usually have nothing superfluous. They even have a somewhat curtailed functionality, which, however, easily allows you to use almost all the features of the application to the full. That is, you can listen to music, watch videos and play games in the same way as in the browser version. At the same time, usually such solutions are devoid of "sores" of the browser analogue. That is, problems with photos or generally moving servers usually do not concern mobile applications, and they work perfectly at a time when browser versions are "buggy". In addition, the weight of applications is small and allows you not to accumulate a bunch of cache files on your laptop, which then everyone can clear in the browser.

In general, to summarize, it should be said that VKontakte applications to a certain extent for a laptop will be a more interesting option than going there using the browser version. This will allow you to use all the features of the social network, but at the same time, eliminate the appearance of a lot of glitches and a large number of cache files in the browser.

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How to boost Instagram followers safely

Demand always gives rise to supply, and the number of services that offer to wind up live subscribers on Instagram for money speaks of the demand for this service. Not only ordinary users, but also future stars of show business, famous bloggers, representatives of various brands are interested in adding Russian followers to the page.

Canva - a self-service VKontakte design service

The unique graphics of Vkontakte is a way not only to attract the target audience, but also to keep its location and interest for a long time. The first thing that attracts the attention of potential readers is the graphics. Graphic services allow you to create it even without design education and special skills. Let's take a look at how to create an image for posting to a group yourself using the graphics editor Canva.

ERE-Market is a bot for passive earnings on VKTarget and VPrka

This is a service for making money on the popular VKTarget and VPrka books. It is a software package consisting of a client program and a server of updates and statistics, which together give you everything you need for stable passive income on social networks. The client program here is a bot designed to automatically perform actions on the pages of the VKTarget and VPrka services, as well as related actions on social networking sites.

LikesRock is a top platform for making money on social networks

We often communicate on social networks and share impressions, photos, videos and have fun. And we communicate not only with friends and family, but also with like-minded people, subscribers of the same communities as we are. Every day, people leave millions of likes, reposts and retweets in total. Imagine that you suddenly had the opportunity to monetize your activity on social networks. Do you want to make money? Then LikesRock service is what you need!

Smmok - job exchange for customers and performers

Service of good passive earnings through Vkontakte, Odnaklassniki, Instagram and other popular social networks. The site has been successfully operating since 2011 and makes it possible not only to recruit subscribers to your community or wind up likes under a post on the wall, but also to earn little money with a withdrawal to an electronic wallet. The latter - without any investment - go through a quick registration and you can immediately start performing tasks.

VTope Bot 3.3.26 - cheat on social networks without worries

A high-class bot, whose duties include earning points from actions in social networks in an automated mode. It performs various actions among a wide range of users, organizing a kind of exchange - users like each other, repost other people's records, subscribe to accounts, and all this without their personal participation. To join, you just need to register in the VTope service, run the program, add social accounts. networks and start making money.

VKStorm - cheat likes and subscribers on VKontakte

An excellent service designed to promote communities and user pages of the VKontakte social network. Launched in 2014, the service immediately conquered the hearts of social media users and has not yet lost its popularity. And all because with its help you can not only promote your page on a social network, but also earn easy money by performing simple tasks and selling the internal currency of the website of his administration.

Bosslike is a popular social media quest exchange

One of the most popular social networking job exchanges that exist today. It unites in itself both ordinary users who want to raise likes on their profile photos, and advanced users who are seriously engaged in making money and promoting in social networks. The scope of the service is extremely wide and covers 6 social networks at once: VKontakte, Instagram, Odnoklassniki, Twitter, Facebook and YouTube.

VPrka - a service for making money on social networks and not only

This is a time-tested service that provides several opportunities for real earnings and promotion at once. Here you will find a job exchange, auctions, bids, and referral systems of several levels. Both the site of the VPrka service itself and various social networks act as a platform for making money. In order to start receiving passive income, you do not need to have any skills to make money on the Internet, since the whole process is intuitive.