How to make money on YouTube - detailed instructions for beginners. How to Make Money on YouTube - Relevant Ways YouTube Measures Viewer Engagement

At the moment, the resource has more than a billion active users, and this figure only continues to grow. More and more people who want to make money on YouTube videos are starting to engage in video blogging - creating and promoting videos on the Internet. In this post I will tell you about how and how much you can earn on YouTube.

The huge audience of the resource brings the creators a multimillion-dollar income. To stimulate your users, Youtube pays bloggers about half of ad revenue. In your account settings, you can check the box next to advertising. In this case, ads in the form of narrow banners or text will be displayed over your videos.

How much do you earn on YouTube

A friend of mine shot one video where he showed how he fills a ball with water with dye, gelatin and something else, then the liquid freezes, he breaks the ball and the blue ball remains ... The video got 108,000 views in a week and earned $ 100. Subsequently, the video continued to be watched as his earnings from this video grew.

Now I have given you an example of a simple real person who is not a famous video blogger. It is enough to make an interesting video for the general public and thousands of people will watch it.

• Popular American blogger Ray William Johnson, filming comedy shows, has over 10 million viewers, the total number of views is over 3 billion. With such indicators, his approximate monthly earnings are about 250 thousand dollars, and this is without advertising deductions, which can bring even more money.

• Comedy video blogger and host of the show " This is good "Stas Davydov has already earned more than 400 thousand dollars and his current income exceeds 20 thousand dollars a month. Like Ray Johnson, Stas reviews videos submitted by viewers.

• Blog video author « PewDiePie “- 25-year-old Felix Kjelberg from Sweden started filming how he played different games and now makes 4 million dollars a year. His audience is likely to continue to grow, as will his earnings.

For an ordinary person who is just starting his work with a resource, the following figures will be relevant:

1. The first months of the video blog... Income: 0. This is the preparatory period during which you create a channel, choose a topic, shoot your first video and gain viewers and subscribers. The initial period can take from one to three months.
2. Second step of income... The amount of earnings on YouTube depends on the topic, intensity and efficiency of work. With the most successful turn of events, earnings will be from $ 100 to $ 500 per month. The second stage can last from two to five months.
3. How much do YouTube video bloggers earn in their fifth month of work? From $ 500 and more. Remember: to reach this level, you need to constantly work with the channel: follow the updates, attract subscribers.

Many users are also interested in the question, how much can you earn on Youtube for watching videos? With the help of the YouTube affiliate program, you can only make money from showing ads and not watching them.

Video about how and how much they earn on YouTube

How to start making money on YouTube

So how to make money on YouTube? First you need to register and connect monetization. Follow these instructions carefully:

1. Register in the system... To do this, go to the page for creating a Google account. Go through all the necessary registration steps and enter your profile and in the upper right corner, click on the menu icon and select YouTube.
2. Now you need create channel on YouTube. Read the terms of use of the resource and click the "Create channel" button. Now you can change the theme of the channel and add your first video. You can choose a picture as a theme or order a professional design from a designer - so the interest of the audience will be higher.
3. Channel monetization. Already posted a few of your videos and got the first subscribers? Feel free to connect monetization. Go to the " My channel", Then click on the" Video manager". From the displayed list, select " Channel", Then" Status and functions". On this page, you can apply for monetization. For a quicker check, return to the channel and select United States of America as your country.
4. Go back to the " Status and functions". After opposite the line " Monetization"An active button" Enable», Click on it and confirm your participation by following the further instructions of the system. If the procedure was successful, you will soon receive a monetization confirmation message.

In order to understand which videos will bring more income, decide on the topic that you like the most, for example, handicrafts, repairs, training, a review of new technology, humor ... Enter the main queries on your topic on YouTube and see the number of views of popular videos. For example, if you are a carpenter, making a stool and filming the process on video can bring a good income - video « DIY stool»Collected over 100,000 views. And here is a video about how a tattoo is done in slow motion. 45 850 800 views. Video « 4 SIMPLE LIFE HACKS", Where to the music they show the process of creating some things. 12 346 597 views.

Note that: Videos with English titles get the most views. The English-speaking audience is huge. Even if you do not know English, you can shoot videos without words, like slow motion or some other action with music.

How to make money on YouTube with direct ads

With the same traffic, channels can earn different amounts.

How to make money on Youtube and get the most out of it?

A picture, text message or verbal mention of a company, product or service can bring you additional income. For example, a video blog talks about traveling to different countries of the world. In the beginning, you can place a short commercial from a travel company that will pay you for it. Advertising can be submitted as a review or recommendation about a product.

For example, there is a channel about spearfishing, I do not remember its name, but the point is that the author filmed a video of him diving, and everything else along the way. The channel I remember had many subscribers and from time to time the author did advertisements for various things, for example, the means with which it was possible to bring Kruzak to minus forty. There was a video of him starting his car in the cold - this is a paid advertisement.

How to find an advertiser

Special exchanges will help you in your search for advertisers. For example, service Prolog.yt... Working with the site is easy: you add a channel, fill out the price list, look for suitable tasks and complete them after receiving an application. If your channel is popular, the advertiser will definitely find you himself.

How To Make Money YouTube With Google Adsense

Text ads are ads that are relevant to the subject of the video and are shown to the viewer during the broadcast of the video. They usually consist of a title, which is a link to go to the site, as well as a few lines of text and the address of the advertised resource. On the web, these ads are called "sponsored links". The system is simple: you earn income for clicking on each ad.

To start earning, you need to link your profile to an approved Google Adsense account. Go to the channel settings, to the “ Monetization". Click on " How to get the money you earn?", Then click on the button" Further". The system will redirect you to the desired page. Enter your Google profile information and confirm that you want to link the accounts to each other. Enter the required information and submit your Adsense connection request. Your status will be updated and a notification will be sent to your email address. The procedure will be fully completed within two days. Once the accounts are linked to each other, you can configure the display of ads on the video when it is loaded or in the “ Monetization».

For example, if out of 10 thousand people who watched a video, 10 clicks on an advertising link, which costs 0.6 dollars, you will receive 3 dollars (half will be taken by video hosting). As a result, for 100 thousand views you will earn 330 dollars, and for a million - 3300. Unfortunately, not all advertising costs 0.6 dollars, the minimum rate is 0.01. At the same time, the maximum bet size is not limited, sometimes it is 10 dollars.

Remember the Korean artist PSY's music video for the song Gangnam style? It was watched by more than two billion viewers, which brought the author at least $ 2 million.

How much can you earn on YouTube

To understand how much YouTube video bloggers are making, the best place to look is ad prices.

• For example, advertising on the NEMAGIA channel at the beginning of the video is 100,000 rubles, and a link to your resource is noted in the description.
• Advertising on the NEMAGIA-LifE channel is worth 14300 rbl in the first 7 seconds.

In addition to this, you can order not only project reviews, mentions in voice or text, but even likes. One like from a well-known channel with 2 million subscribers costs from $100 .

What does YouTube earnings depend on?

Many users who do not know how to make money on their YouTube channel do not achieve their desired goals and soon forget about this venture. There are several main factors on which earnings on the resource depend. They must be taken into account, otherwise you will remain in one place waiting for a large amount.

• Relevance of the topic
• Content quality
• Regular updates

All your YouTube earnings depend on is views and subscribers.

To win over the viewer - shoot what interests them. A very popular trend - How it's done, humor, slow motion ( burst a bubble, break something), reviews of new technology.

Channel statistics

How to find out how much a Youtube channel earns?

Detailed channel statistics are displayed by the built-in service YouTube Analytics ... With its help, you will determine whether the chosen promotion methods work well, who watches videos, what attracts your viewers more and what content brings the most income. In order to view the statistics, you need to go to “ Creative studio»In the channel settings and go to the YouTube Analytics tab. The system can generate many reports for the user. Here are the most useful ones:

· Overview... Provides general information about your videos. Here you can analyze information about views and subscribers, the number of likes and dislikes. See what videos are most watched and who is your main audience.

· Income statement... In this section, you can track the statistics of your income by channel or a separate video.

· Watch time... Generates various reports on total video viewing time, audience retention and playback locations.

· Engaging audience... Detailed report on "likes" and "dislikes", comments from other users, adding your video to "Favorites", as well as information on the effectiveness of annotations.

Another option is to find out statistics using a third-party service Socialblade.com... With its help, you can study not only the statistics of your channel. The site shows how much other bloggers are making on YouTube. The resource can show statistics for a month or a year, as well as the number of views over the last 30 days, the change in the number of subscribers and the approximate amount of earnings. The Socialblade website has its own channel rating, which does not affect anything and exists mainly in order to console the pride of the TOP authors.

Channel promotion

Now you know how to make money on YouTube videos. For a channel to generate constant income, it is necessary not only to retain regular viewers, but also to invite new ones. Usually it is the beginners who have difficulty in promoting the channel. It seems that the videos are interesting, the topic is relevant, the quality is good, the titles and descriptions of the videos are optimized for keywords, and there are still no valuable subscribers. So your goal is to build an audience. The following methods will help you to increase the number of subscribers:

annotation... "Live" buttons that appear at a specific point in the video, encouraging viewers to become subscribers. You can add them in the "Video Manager" section. They have a positive effect on the number of subscriptions - as you know, a person perceives information visually better.

Oral appeal... You can pin the effect of the pop-up button and ask viewers to subscribe to your channel. Remember: don't be too intrusive, it only scares off potential followers. Choose one or disguise your offer " make friends».

Recommendations... If this is not your first time on a video hosting site, most likely you have several friends channels. YouTube, like any other community, is subject to social laws. If a reputable source recommends something to you, will you believe it? So it is here - negotiate mutual advertising.

Personal invitations... A long but effective way to grab attention. According to unconfirmed reports, this method can help to attract up to 300 subscribers in a few weeks. Millet Scheme: You need to send invitations to people who you think will be interested in your channel's content. Study your target audience - find similar videos and see who comments on them.

It's no secret that you can make money on YouTube. To do this, you just need to make your channel popular, gain a large number of views.

Views on some videos may exceed 500 views per day or more, and some may not reach the top ten views ...

Imagine how many views your channel will get per day if it has about 100 videos and each video has an average of 500 views per day. Such channels are in high demand on YouTube and they certainly make good money.

From this it follows that every person who has their own channel wants to know which videos are popular on YouTube?

And webmasters who have their own blogs are interested in popular videos in order to insert them into their pages and thereby enlarge them.

Now I will reveal to you a few secrets, as well as tell you which topics are the most popular on this video hosting. When I was working on my channel, I was filtering out different topics.

Time goes by, the desires and needs of users change, and accordingly the popularity of videos too. What are YouTube users watching now?

What else do you need to know about YouTube?

Below is outdated information, but you can read it for general development.

Of all the ones I analyzed, the most in demand were news, traffic accidents, sports and slideshows about celebrities... Now let's look at each of these topics.

Actually the topic "News" is the favorite among the rest. But she has a very significant flaw.

If you posted a video that was filmed from the scene and uploaded it to YouTube, then views will flow like a river.

At the moment, this is the most interesting and relevant topic on the Internet. But over time, everyone will slowly forget this, and after a few months your views will drop significantly. And in a year they will disappear altogether. Therefore, making money on such videos is only temporary.

Let's break down the topic "Accident"... These videos are also popular on the web. Many people search for different collections of accidents over different years.

This topic is always relevant, especially since accidents and various incidents occur every day. People who don't know what to do in the evenings sit down at the computer and start digging through YouTube in search of videos that are interesting to them.

The next hot topic is the king "Sport"... This topic will always remain in demand and interesting. Every second person is fond of sports and is looking for various recommendations and lessons.

I myself am an athlete and often watch various videos of different guys who share delicious information.

It would seem, what is a sweet show with celebrities, how can they gain a large number of views ?! But they are gaining, and my head does not fit, HOW ???

Everything is very simple, we take beautiful music and under it we make a slideshow of photos of celebrities, upload it to video hosting and see the results.

P.S. Personally, I myself have not tested the option with slides, the information came from a user who promoted his channel in this way.

Of course, there are still a lot of different interesting topics on YouTube, but I have brought the most popular and popular topics on YouTube.

You can disagree with my observations and conclusions, to express your opinion, use the comments form;).

And yet, I promised you to reveal one secret. Now I will do it.

Since during the experiments most of my videos were blocked due to copyright infringement, I found an alternative method.

You have no idea how quickly animated short films gain views.

I started looking for cartoons that are not copyrighted. If you find one, then this is your path to success. You can try cutting them into pieces and uploading one series with different videos.

This will increase your views, and also, such videos will be able to pass copyright check. But this method does not always work, but only in some cases.

A little about the very earnings on YouTube.

Almost every user earns here, the only question is the amount of money earned. Naturally, the more views you have on your channel, the more your earnings will be.

For each click, you will receive about 0.03 euros, from one hundred views you will receive approximately three clicks. Now calculate the amount you can earn for a certain number of views and clicks.

I can roughly say that for 20,000 views I get $ 20 per day and this is just the beginning. Through various manipulations, experiments and other things, you can achieve sooo good earnings.

Let's summarize. Today you learned which videos are popular on YouTube. Also, I briefly told you about making money on this resource. And most importantly, I have revealed to you the secret of the most profitable topic for this video hosting.

How long this method will work is unknown, so for now we skim the cream;).

That's all. See you soon!

Best regards, Alexander Mikhed.

You will find out how much bloggers earn on YouTube, what ways to make money on YouTube are relevant in 2019, and how to make a newbie their first money

Hello dear friends! Alexander Berezhnov, the founder of the business magazine HeterBober.ru, is in touch.

Today I will tell you about one of the most popular ways to make money on the Internet - making money on YouTube (YouTube)

You will receive step-by-step instructions, after studying which you can start earning your first money from YouTube.

Sit back, let's go!

1. Earnings on YouTube - how much money you can actually earn

Today, YouTube is one of the most affordable ways to make money on the Internet, because almost every person has a computer and other gadgets with video cameras that allow you to easily create videos and upload them to your YouTube channel.

It's no secret that every day more and more people use the opportunity to turn their knowledge and skills in the field of video creation into an additional or even the main source of income that can be created without any investment.

By the way, the amount of this income can be unlimited! After all, everyone can make money on YouTube: from students to pensioners, from employees to businessmen.

According to statistics, most video bloggers who own their own youtube channels earn no more than $ 500 per month on popular video hosting.

If your income here exceeds $ 1000, then you can already be called a professional moneymaker.

In order to reach such an income, it will take more than one month of hard work and certain knowledge.

Dear reader, you are probably familiar with the work of Max +100500, saw the clips of "Opa Gangnam Style" and other sensational videos.

Viral video - a video that, due to its originality, quickly spreads over the Internet and gains a huge number of views.

This is how quickly and easily, with little or no investment, enterprising people make good money here.

First of all, you need to understand that earnings here depend on several defining factors.

2. What determines earnings in YouTube - 7 main factors

If you want to make good money using Youtube, then you need to be very careful about these factors.

Do not neglect them, otherwise you will be marking time for a long time in anticipation of large income.

Factor 1. Niche money

This is the most basic factor that you should consider long before creating your YouTube channel or recording your first videos.

It means that you have to choose a “money” topic about which you will blog about.

For example, traditionally monetary niches on the Internet are considered: business, finance, earnings, construction, medicine.

Conversely, if you run a channel on the topic of cooking, cross-stitching, or growing houseplants, you will most likely earn purely symbolic money, which will only be enough for ice cream.

Why it happens?

The fact is that the main income on YouTube comes to us from advertising that will be placed in our videos.

Accordingly, the more expensive it is, the more we can earn. Advertising in expensive topics is expensive, since here the profit of advertisers is several times higher than in cheap topics.

And it is in vain that many people think that if I like to knit socks, collect stamps or go fishing, then God himself ordered me to record a video on this topic, because I know it well.

This is a misconception.

In fact, the market decides what is in demand now and what is not. That is why it is worth creating content on popular and expensive topics.

Factor 2. Video quality

Everyone wants to get the best and will never pay attention to "hack" if there is an alternative.

Therefore, the quality of your videos and, in general, professional work on your YouTube channel is a guarantee of the long-term demand for your videos and, as a result, income growth.

Do not create your own videos "on the ditch".

As the saying goes, "less is better!"

If you have a choice to make 10 "thin" videos or 3-5 high-quality ones, then make a choice in favor of quality.

Record these videos with a soul, work to ensure that they have a competent structure, add titles and effects if necessary.

The principle of working on video quality is the same as in working on an article - it should be thoughtful, structured and meet the user's expectations as much as possible.

In this case, video views on your channel will be maximum.

Statistics show that quality always wins over quantity, especially when it comes to video.

Factor 3. Competent selection of SEO keys

Here it is worth mentioning such a term as "relevance", that is, the correspondence of the video content to its description.

If you have a video about how to grow tomatoes, and the title says "Putin is annealing", naturally, users will quickly leave your channel and never return there.

Therefore, choose your keywords wisely for the titles and descriptions of your videos. This will make it easier for users to find them and become regular viewers of your channel.

Ultimately, your job is to turn your visitors into loyal subscribers and viewers of your channel.

To attract additional traffic, YouTube today can be integrated with social. networks.

Factor 4. Regularity of channel updates

There is a good expression: "The stability of the result is a sign of skill."

Our task is not just to “bomb” 10 or 20 videos in the first week after creating your channel and forget about it for a month or two, but to publish your video content regularly!

It will be best if you post high-quality videos in small quantities, for example 2-3 per week, but do it all the time, than to load up a clip of videos at once and abandon your project for a long time.

It is the regular posting of videos that will help you earn more on YouTube, because this means that you care about users.

Video hosting "understands" this.

Ultimately, the viewers of your channel themselves often watch the date the video was published and give preference to those projects where there is always fresh content.

Factor 5. Number of video views

This is the most obvious and understandable factor that can be easily measured.

Knowing this addiction, you can watch your channel develop exponentially as you regularly publish high-quality video content.

Factor 6. Ways of monetization

Now we will focus directly on making money on YouTube.

Imagine that you already have a visited YouTube channel, for example, with 30 videos and a total of more than 10,000 video views per day.

Pretty good result.

But, if you did not monetize your video content, that is, you did not take actions that would contribute to earning money on your channel, then it’s worthless in terms of commercial efficiency.

You will learn more about what methods of monetizing a YouTube channel exist and what their peculiarities are, below.

Factor 7. Quality of monetization

Let's assume that you have decided exactly in what ways you will make money from your videos, but this is only the first step.

The second step is to properly place the monetization tools on your channel.

For example, if you decide that you will make money on YouTube with the help of affiliate programs, then you should think about exactly how you will mention affiliate products so that as many of your channel visitors as possible buy them.

3. Ways to make money on YouTube - TOP-7 best ideas

Moving on to the fun part.

Now let's look at exactly how you can make money on your YouTube channel and what you need to do to get the maximum profit with the current traffic.

That is, the same channel can bring, with the same traffic, both 1000 rubles a month and a thousand rubles a day!

Method 1. Direct advertising in videos

This is a picture, at the beginning of a video, a watermark, text or any other mention of a company, product or service of the advertiser who contacted you.

For example, let's say you have a video blog about traveling around Europe.

Then at the beginning of each video you can place a picture for 3-5 seconds with an advertisement of a travel company that specializes in selling tours to Europe and providing related services.

Method 2. Google Adsense contextual advertising

These are pop-up ads that match the theme of your videos. YouTube itself selects them for your video content.

After that, you get paid for each click on such an ad.

This method is the simplest and most common.

However, in most cases, it is not the most profitable, although the income from user clicks on contextual ads is the most stable.

Method 3. Selling your goods or services

For example, in the case of earning money on contextual advertising, you get only a small part of the money, thanks to which the advertiser sells his goods or services, which means it is profitable for him.

By selling your products, you accordingly receive all the money that can be earned through advertising.

I think this is understandable.

If you look at earnings with the help of Youtube from the point of view of an advertiser, then sometimes it is more profitable to place your ads on other people's channels (using other people's videos) than to make money on third-party advertising and receive little money per click.

Method 4. Affiliate programs

Affiliate programs are excellent earnings for narrowly thematic YouTube channels with good traffic.

If for some reason you do not want to sell your own products or services, then you can advertise on your channel third-party products that match the topic of your video blog.

To do this, you can also place affiliate links and mentions in your videos and receive a commission from each affiliate sale, which today ranges from 40% to 100%!

Method 5. Earning money on other people's videos

You can make money on YouTube without even having your own videos. To do this, you have to find the videos you need and place them on your channel, and then monetize them with affiliate programs, contextual or other advertising in the same way.

This method has one clear advantage - the speed of content creation, or rather, the absence of the need to record your videos, which significantly saves time.

The disadvantages of this way of earning are also obvious:

• you are not developing your "brand", which means you are losing regular visitors;
• you may be sued for copyright infringement;
• at any time, YouTube itself can delete your videos and block the channel;
• you will not be able to flexibly adjust the theme of your videos and their content, since you are not their author.

Method 6. Combined earnings - your blog + YouTube channel

This combination allows you to increase the amount of traffic and create additional opportunities for earning.

How it works?

For example, if you have your own blog on WordPress, then you can send traffic from it to your YouTube channel and vice versa.

If you have the integration of your blogs with social networks set up, then this allows your blogs to exchange visitors.

This creates more marketing traps and converts traffic from the two types of blogs into money overall better.

4. How to start making money on YouTube - step-by-step instructions for beginners

These are simple steps that include 3 easy steps.

Step 1. Create your YouTube channel

To do this, you must register your Google account (if you do not already have one), since the YouTube video hosting company belongs to Google.

Follow all the standard steps to register and then log into your Google account.

Step 2. We design our channel and upload video to it

I repeat that you should not upload other people's videos to your YouTube channel, as you will quickly be banned from YouTube and all your work will be covered with a copper basin.

Now you have your own YouTube channel and it's time to design it and upload videos, which you will then monetize.

Without decoration, your channel will look like this:

Now click on the channel design button and select the desired picture to make your channel header look more colorful.

You can upload just a thematic picture or order a professional design of your channel with a logo and corporate identity from a designer.

It will take some investment of money and time, but the credibility of your channel will be higher. This is evidenced by the statistics of successful video bloggers.

Step 3. Monetize your channel

Now we will focus on monetizing your channel directly using the internal function of the same name on YouTube itself.

To do this, go to the YouTube website, go to the section "my channel"

In the column that opens, click on the "channel", then on the "status and functions", in the window that opens, we see the function "monetization", but do not click on "submit an application" yet.

We return to the “channel” again and select “USA” from the “country” drop-down menu. So it will be easier for us to pass moderation on YouTube to approve the application for monetization.

We go back to "status and functions". Now, opposite the “monetization” item, the “enable” button should appear.

Click on it and confirm the inclusion of monetization on your channel, following all further instructions.

If everything went well, then after a while your application will be moderated and you will receive a confirmation message.

Now you can make money on YouTube.

Now you know how to monetize your channel. I hope that this instruction will help you in creating a stable income on youtube.

Watch detailed instructions from Stas Bykov on how to make money on YouTube step by step in video format:

5. Conclusion

Today we examined in detail the topic of making money on YouTube.

For many people, this video hosting provides ample opportunities to create their own business or an additional source of traffic.

However, this method of generating income from the Internet takes time.

But in the future, watching videos and recording them will become not only a hobby for you, but, possibly, turn into a lifelong business.

As practice shows, it usually takes from several weeks to several months from starting work on your channel to making the first profit.

Also, your YouTube channel is an excellent addition to a text blog and can act as an additional PR tool for your author when selling your own goods or services.

In the article, I told how much you can earn using YouTube and gave real examples of bloggers who run their video blogs.

By the way, starting to profit from the Internet using your channel, you immediately become a video blogger.

I wish you good luck and big earnings on YouTube!

If the article and the ways of making money described in it were useful to you, then like and share your thoughts on the topic in the comments.

If you analyze the last half of last year, a close look will reveal several trends in the new year, following which you can very successfully promote both a new channel and an existing one.

Secrets of YouTube Promotion in the New Year

What trends are seen in 2017? The title says "15 new trends", in fact, in the article I will give 17 trends (two as a bonus). So, let's proceed to consideration in order.

1. Recruiting a new audience is getting harder and more expensive

If earlier it was quite easy to grow up on YouTube, now it is becoming more and more difficult to advance, the prices for advertising from popular video bloggers have grown significantly, but even at such prices, many refuse to place advertisements on their sites. they already queue of applicants. Compared to last year, the effectiveness of advertising is also falling. Advertisers have begun to measure the effect of advertising more often and if it is below a certain threshold, they simply stop advertising. Another reason can be called advertising blindness of users, many probably notice by themselves that they are watching the video and do not notice the advertising banners. People stop "being active" and this leads to a decrease in the effectiveness of advertising. Therefore, you must understand that it is harder to start this year than last year, and next year will be harder than today. The longer you do not start or slow down with the launch of the channel, the more difficult it will be to develop and gain an audience in the future.

2. Holding and wowing the audience becomes more difficult

The most striking example: pay attention to the channel WOM RANDOM - the author of the channel successfully started and in a very short time gained an audience of 100,000 subscribers.

After a sharp start, the author reduced his activity and began to publish a video once every one or two months. This is due to the fact that at first he was relevant, interesting to his audience, and then something went wrong or he began to do differently than before. There are several reasons: perhaps the author's interest faded away, or competitors appeared in this niche, or the surge of interest was temporary in this topic. The initial interest of the audience was created by filming a series about an experiment in growing from an egg of some "Homunculus":



As soon as the experiment was over, the interest of the audience began to decline - the mistake of the video blogger was that he did not start filming a continuation of what was interesting to his audience, but simply started filming about his life, about what he was interested in. This was his mistake, the number of views dropped sharply and the channel does not show further growth. So, what you need to pay attention to: if over the past 3 months you have seen a decline in views, then you need to change something, either the content theme, or look at competitors and look for what is most popular with them at the given time.

4. YouTube measures viewer engagement in the channel viewing experience

What really matters to YouTube is how a user behaves on a channel page. It is important that the viewer, after watching one video, watches something else on your channel, or switches from "Related Videos" to another video, liked or subscribed, and not just closed the tab. If you do not involve the user in the process, YouTube monitors all this and this will be a signal for him that your content is not very high-quality and does not "catch" the viewer. Output: Try to make each video perfect, so that even a random viewer will watch it several times.

5. Almost no one watches old videos

I don't think I need to explain here that as soon as you stop systematically adding new videos to the channel, its popularity begins to decline, despite the fact that old videos can “sit firmly” in search results and have a lot of views. YouTube loves new videos. Output: to keep your audience, you need to publish a new video at least once a week.

6. Popular channels grow more slowly, while young ones start easier

Previously, this trend was not noticeable, but literally at the end of 2016 it became very noticeable, for example, in "Related Videos" for popular channels, videos of young channels that have a very small subscriber base began to get more often.

Young channels are easier to start, an impulse is needed on the video with the help of live views, using the server http://nakrutka.me, give the video a good start from 50k - 500k views and boldly fall into similar ones to millionaires, from where they get the lion's share of traffic. At the same time, popular channels began to lose traffic, since it becomes more difficult to retain viewers with a million audience.

7. Good retention even with a bad title, description and no tags - it works!

To experiment, type a few letters on YouTube AAAAAA (English) and you will be surprised what you see in response. For example, there is a video called "aaaaaaaaaaa" ... There, in the videos, a person just screams in different keys, different volumes, etc ...

Look at the number of views - 50-70 thousand! How does this happen? The video does not have a normal title, no description and tags, but does it have so many views? This is the work of the retention algorithm, when the initial views are recruited through active users of social networks who share interesting videos with their friends, and then retention is turned on.

Check out one of these videos:

It turns out that having titles, descriptions, and tags remains valuable, but decreases in importance before being held. This means that retention is of great value and it is present on those channels that have their own stable audience.

8. It's easier to get into "Related Videos", but it's even easier to fly out

It sounds reassuring at first, but then immediately scary. The reason for dropping out of "Similar Videos" is the poor selection of the video preview (image / picture for the video) and the lack of relationship between the video title and its preview. In general, the meaning of this can be described as follows:

Read also: Cybersquatting: how to make money on domains

Preview - Title - Retention - TOP

9. Targeting user searches on YouTube

The search on YouTube is designed in a peculiar way, it shows not only videos that are on video hosting, but also those user requests that they entered in the search, but did not find such videos. For example, if you enter a query, YouTube will display a hint of 10 lines, among which there may be a query for which a video has not yet been shot:

Use this opportunity and carefully work with user requests, looking for those precious nuggets that will bring you to the top and attract traffic and audience. There are no software tools or services for this, but there is a service keywordtool.io (free and paid version), but its capabilities are also limited, so try to do in-depth analysis of user queries yourself to achieve maximum effect.

10. We analyze top competitors and closely monitor them

Many niches on YouTube have their own leaders, your TOP competitors, and you need to spend more time watching what they are doing and analyzing their actions. If before you did not conduct such surveillance, now you need to do it, because perhaps you are making mistakes that they also made before, but corrected by doing something. Many novice presenters (and not only beginners) of channels often live in some kind of their own world, not noticing what is happening around. And it is imperative to keep track of what is being done in your niche, and not only in your language, but also in other languages. How many of you tried to look for foreign competitors? Few people devote time to this, but in vain ... Output: If there are no worthy competitors in your niche in your native language, take a look at the Western channels, there definitely are similar to yours, look at what the TOPs do and how, as they say, "you need to learn from other people's mistakes."

11. Using ready-made prototypes

Unlike the global YouTube, there are not many video channels in the Russian segment. According to analysts, there are about 15 thousand active channels that are conducted in Russian. It's just a drop in the global ocean of YouTube. On the one hand, it may seem to you that there are a great many Russian-language channels, but if you compare with the English-speaking ones, you get about 1: 1000. Therefore, in the West there is already a wide variety of channels on different topics and ready-made prototypes will allow you to make your way easier. Just look for interesting channels by format, presentation, style and adapt to channels in Russian YouTube. A good example is the channel « FightTV ". Here is a sample video from this channel:

What is prototyping here? To avoid bans, strikes and other punishments, not videos are used for videos, but ordinary pictures of images, 10-15 pictures per video. The idea is that each video of the prototype can be decomposed into separate pictures, edited into a new video clip up to 5 minutes long, add a voiceover, and due to the fact that the video is released often (several) times a day, it becomes easy for people to watch such a channel. And this approach can be applied anywhere, because "Fi News" did not come up with this method itself, it was also borrowed from Western prototypes. Another example is a channel "Nauchpok" did not come up with the concept of hand-drawn videos himself, this innovation is borrowed from Western resources:

Therefore, the options may be different, you can copy the prototype (with caution, of course), or mix several prototypes and do something new. Here is an example video on the Nauchpok channel: