How to become a domain name registrar. How to register a domain name at the lowest price or your own registrar
The prices for domain names in the RU zone vary several times. From a maximum of 590 rubles in the RU center to 85..90 from partners of other registrars. In this article I will tell you how to register a domain with an official registrar at the lowest price. In this case, you do not need to put large amounts of money on the balance of the system or register hundreds of domain names. That is, you will receive a low price immediately for the first domain.
Accredited Registrar
Domain names can be purchased both directly from the official registrar and from its partners. The price of the latter is always lower. The current list of accredited registrars of the RU zone can be found at https://cctld.ru/ru/registrators/. The largest (but not cheap) registrar in this market is Ru-Center (nic.ru).
If desired, anyone (a legal entity) can also become an accredited registrar and acquire domain names in RU and RF zones at cost. True, this business is troublesome and justifies itself only if domain registration is your business.
Domain Name Registrar Partners
Partners of registrars, they are resellers who sell domains (domain names) cheaper than accredited registrars, since they have lower purchase prices than retail buyers.
If you are offered a domain in the RU zone for less than 150 rubles, then most likely you have a reseller.
Domain registration and renewal price
The price of registering a domain name can be noticeably lower than 100 rubles, but pay attention to the cost of renewal. Too many registrars and resellers give domains at a minimum price of 85..90 rubles to attract customers, but the renewal for the next year already amounts to 400..600 rubles.
How to become a domain name reseller
As you guessed, to buy domains cheaply you need to become a partner of one of the accredited registrars. The conditions for all registrars are different, but the general idea is this: the more you register domain names, the lower their price. The second guarantee of a low price may be an advance payment on the account with the registrar. For example, put on the balance of 5000 rubles. - buy domains for 150 rubles., Put 10,000 rubles. - 125 each.
How to buy domains cheaply without investments
At one of the most popular accredited domain name registrars in the RU - REG.RU zone, I found interesting conditions for an affiliate program:
To get the tariff 149/149 (149 rubles - domain registration and 149 rubles - domain renewal) you just need to install the REG.RU domain registration panel on your web server.
REG.Panel itself is a turnkey solution for creating a domain reselling and hosting business. It is completely free and with its help you can sell more than 300 services: domains, hosting, VPS-servers; use any registrar services and much more.
For owners of their own servers, installing the REG.Panel panel is easy. And even if you do not plan to develop a hosting and domain reselling business, then as a REG.RU partner you will receive a special tariff schedule. And this is the starting tariff for domain registration for 149 rubles, a 10% discount on hosting, and 15% on SSL certificates. And notice it all for free!
I did so, set the panel on and now register domains for 149 rubles. Of course, on the Internet you can find resources on which to register a domain can be much cheaper, but in this case I register domains directly with an accredited registrar without intermediaries and this, it seems to me, is more reliable.
Acknowledgments
When writing the article, the following resources were used.
Although there is a deep economic and political crisis in global offline today, the hot season is the real boom website online.
Even small local firms and private entrepreneurs want to have their own web resources to enter the Internet market, which raises the problem of finding a site for hosting a site and acquiring a domain name.
In the process of studying commercial offers, future happy website owners are amazed - why is there such a huge variation in domain prices?
The same well-known hosting provider offers domain names in the RU zone (the most popular in RuNet) from 60 to 200 rubles, depending on the tariff plan and registration method. And if you pay a commercial tariff plan, then Beget gives the domain as a gift completely free.
After conducting a little investigation of your own, you can find out that they allow themselves to pursue such a “flexible” pricing policy because they are accredited domain registrars.
Can a web studio or digital medium-sized agency afford the same commercial activity?
How to Become an Accredited Domain Name Registrar
As people say: "It was just on paper, but they forgot about the ravines." The registration procedure as an accredited registrar of domain names is carried out in the “Coordination Center of the National Domain of the Russian Federation”. You can find out which package of documents is required directly on the KC website.
Pay attention to the following requirements:
- Professional domain insurance.
- At least 15,000,000 rubles for existing registrars.
- At least 30,000,000 for beginners in this field.
- The cost of insurance will be at least 30,000 rubles.
- Provide technical conditions for high-quality customer service (data center, server hardware and software, maintenance staff).
- Adequate staff to solve financial, legal, technical issues, administration and management.
- The cost of the audit services of the competence of the future registrar is from 80,000 rubles.
- The service "Virtual Registrar", supplied by the "Technical Center of the Internet" from 10.000 rubles per month. Or order an individual development of appropriate software for half a million rubles.
The process of registration, all checks and approvals, approvals and permits lasts about a year. 
Soberly thinking, all this is available only to large-scale companies like the one mentioned Beget.com or REG.RU. For a small regional web company, all this is evidently too expensive and too expensive. 
Yes and no need. There are simple and "low-budget" options that allow web companies involved in website development to provide their customers with favorable conditions convenient services for choosing a hosting and domain name registration for a corporate site.
How to become a domain name reseller
Reselling or reselling domains is an affiliate program of one of the accredited registrars. How to find a provider of such services and become a partner?
It should be noted that the terms of partnership for all official registrars are different, for starters you can take the list on the site of the Coordination Service and consistently compare commercial offers. For example, the affiliate program of Beget’s hosting provider reaches 40%, provided that your referral chooses a hosting and then rents one of the paid tariffs through the mediation of your web company. 
If the web studio has a large number of customers and orders, it may be advantageous to purchase in Beget a package of 1000 domain names in the RU zone at a price of 129 rubles apiece. This is despite the fact that piece registration of such domains is made for 179 rubles. Feel the difference, as they say.
In practice, to become a reseller partner, you need to contact the manager of an accredited domain registrar with a proposal of cooperation. Presumably, private hosting companies interested in expanding the sales market will not put bureaucratic obstacles to potential partners.
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Domain name registrar - This is a legal entity that has the right to create and register a completely new, unique domain name, as well as extend the validity period of an existing domain name in a domain that must be registered.
There are three domain levels in total. Here, for example, are domains of the first level: com, net, ru, and so on. Under the first level, there are domains of the following levels. First level domains are usually divided into two groups:
- Territorial domains (RU, DE, US and so on)
- Outside territorial domains (COM, GOV, NET and so on).
In all other domains, no special effort is required to create subdomains. In the role of the registrar of root domains is an international non-profit organization called "ICANN". For most domains, there is more than one registrar. With several registrars, they are required to use a single centralized database to prevent conflict situations and guarantee the uniqueness of a domain name. Well, the guarantees should be as strong as the metal doors in my house.
Currently, in the Russian Federation in the domain zone RU and, more recently, the Russian Federation, there are more than 20 registrars, all of them use a special centralized database of domain names. The rules are the same for all registrars in domains and controls the activity of registrars. The coordination center of the national domain.
In most cases, the domain registrar is controlled by the state. For example, a registered MIL domain is specifically for the US Department of Defense.
The cost of domain registration is different: from free registration to ten thousand dollars. The conditions for registration in national domains are established by the non-profit organization ICANN, and in national domains (for example: RU or RF) by country registrars.
The registrar can be any legal entity. The main requirements for the registrar are as follows:
- own site (which should work 24 hours a day);
- at least 2 servers with domain names that are physically located in different places;
- the registrar must have experience in providing services;
- permanent connection to the e-mail server, which is required to service the mailboxes of the registrar.
The application must be completed by the owner of the organization and the seal of the organization must be on it.
In those days, when these services were only developing, the registrar assumed responsibility for resolving conflict situations, now all the disputed issues are forwarded to the judicial authorities. And in court, registrars take part as an expert.
We recently published an article. Many readers have a question - whose domains to sell, because BILLmanager has dozens of integrations with domain registrars and the largest SSL resellers. The second important question concerned the very idea of \u200b\u200bselling domains - does it make sense to start this business today, or has the train (and with it the profit) left long ago. The first article on these issues is dedicated to domains.
Trends
It may seem that the domain market has existed for a long time and is divided among large players. However, making money by selling domains is still real. The number of websites on the Internet is growing every year. In 2017, the increase according to Netcraft.com was more than 50%. And all these new sites need domains that, with proper promotion and positioning, will buy from you.
Positioning and promotion
In my opinion, it makes no sense to start a domain sale business without thinking about positioning properly. Indeed, today there are thousands of sites where you can buy a domain.
Try looking at sites in Google’s TOP search results for “buy a domain,” and you’ll hardly notice the difference.
- All resellers sell domains for all types of businesses and at the best prices.
- If you do not take into account the largest players like Enom and REG.RU, then hosting providers are mainly involved in the sale of domains. For them, this is a secondary service, so sections with domains on sites are usually inconvenient.
It is difficult for beginners to compete with existing companies. But you may have ideas on how to look for customers while playing by the general rules. If there are no ideas, I propose to act more cunningly. I have three recommendations.
1. Make the brand thematic
Sell \u200b\u200bdomains not only to everyone at once. Additionally, select one or more popular business areas and focus on them. For example, you can focus on the topic of travel and, together with the standard domains.ru, .com, .net, promote domains in the zone .travel . Build the image of the company as an expert in domains, while understanding the themes of travel and tourism.
Make customers immediately recognize themselves when they get to your site. This applies to tips, design, any other content. When some travel agency thinks about creating a website, it will certainly turn to you for your name on the Internet.
2. Promotion
Build promotion, starting from the chosen topic.
- Pay special attention to SEO optimization. In addition to the main page with the sale of domains for all, make landing pages for your chosen target audience. Possible header options: Domains for a travel agency, Domains for a travel blog, Domains for a travel agency. The same applies to illustrations, articles - they must take into account the specifics of the travel industry. Blog and post content to your audience.
- Write content on Spark, VC, the secret of the company and other business-related resources. Editors post useful and interesting content for free.
- Build partnerships with travel and tourism companies. Exchange audiences on social networks, arrange cross-promotions, make guest publications.
3. Prices
Of course, you need to conduct a price analysis of competitors. But one should not try to make prices the lowest on the market, otherwise the funds spent on the project will not pay off. Keep prices at an average or even high level. Bet on the service. Let the choice and ordering of domains be as convenient as possible. Communicate with customers via chat or tickets. All this is in BILLmanager as free tools.
Select a domain registrar for resale
In fact, no matter which domain registrar you choose, you can change your partner in BILLmanager in the future. However, getting at least a general idea of \u200b\u200bwho you will work with is worth it.
REG.RU
REG.RU is the number one domain for sale in Russia and the CIS, as well as a well-known player among European domain registrars. It exists since 2006 and during this time it has served 1.5 million customers. Today, more than half of the domains purchased in Russia are registered by REG.RU.
REG.RU provides partners with support at all stages of work. The mechanism for obtaining partner status is simple - you just need to fill out the basic questionnaire and apply for an individual tariff.
There are several ways to get attractive tariffs at once: to fulfill the terms of turnover, replenish the tariff by the specified amount, transfer a certain number of domains to REG.RU service.
RU-Center
RU-Center has existed since 2000. The company was the first to receive the status of an administrator of a national domain in the zone.RU. Currently, RU-Center maintains over 3 million domain names. The company has over 750,000 customers and 8,000 partners. Representatives of RU-Center are easily found in all constituent entities of the Russian Federation and in 68 countries of the world.
The partnership program can connect individuals, legal entities \\ and individual entrepreneurs. By default, discounts for partners are not provided. To get them, you need to join the club program RU-Center - from 990 rubles per year.
R01
Registrar R01 is a member of the RU-Center Group. Specializes in second-level domains. It is one of the leaders in the number of registered domains. RU, .SU, .РФ, .МОСКВА, .MOSCOW.
To take part in the affiliate program can legal entities and individuals and individual entrepreneurs. To get a better price, you need to either replenish your account for a certain amount or transfer domains from your other Registrar to your account.
Webnames
Webnames.ru has existed since 2000, the company has 30 offices in the cities of Russia and the CIS. It provides domain registration services in more than 350 domain zones, including popular national zones - .RU, .SU, .РФ, as well as international - .COM, .NET, .BIZ, .INFO and hundreds of others. For 10 years, Webnames.ru has been actively promoting the idea of \u200b\u200bCyrillic Internet addresses, including domains. РУС, as well as domains with the names of Russian cities.
Tariffs for domains and discounts depend on turnover. The initial level of partnership starts at 0 rubles, which will interest many beginner resellers.
Mastername
The company has existed since 2005. Mastername makes a big bet on the sale of domains through a network of resellers, offers qualified technical assistance 24/7.
For partners, only resale of the domains.RU, .SU and.РФ is provided. To become a partner .mastername, simply conclude a written contract with the company, fill out the registration form. Only individual entrepreneurs and legal entities are allowed to participate. The affiliate program page has detailed instructions with requirements for partners.
NauNet
It offers partners the sale of domains in all popular domain zones. Suitable for individuals. The cost of registering and renewing domains depends on many factors: the total amount of payment, the number of domains transferred for servicing, growth rates of domain registrations per month, etc.
ENOM
American domain registrar, existing since 1997. It is part of the parent company TuCows. Enom claims the company’s network has over 200,000 resellers worldwide, a quarter of which are active.
Connection to an affiliate program will cost at least $ 195. Periodically, the company has promotions and the cost of connection is only a quarter of this amount. Discounts depend primarily on partner status - the more deposit you make, the more favorable the conditions.
Tucows and OpenSRS
Tucows is one of the oldest domain registrars in the world. The company has existed since 1993. The Tucows brand focuses on investing, managing dozens of large and small IT companies. The company is no longer the ultimate seller of domains; all sales are made through symbolic milk cows - the OpenSRS and ENOM brands, which we have already mentioned.
(2)
Reseller Domains - is a partner of one or more official domain registrars, buying domain names from them and reselling them to users who want to create their own website. This can be both individuals and official organizations - specialized domain resellers, hosters or design studios. In fact, a reseller is an intermediary between an accredited registrar and a domain buyer.
Wanting to become a reseller, an individual or company is registered with an official registrar and sells domains on his behalf. In this case, the person buying the site has the impression that it is the reseller who provides the services. But in fact, registrars are directly involved in the registration of domain names.
Their partners earn on the difference in domain prices. That is, they buy them from registrars at wholesale (partner) prices, and sell them to customers at retail (consumer) prices. Resellers are only entitled to accept payments and make changes to the settings, not being able to independently change the domain owner.
What is the difference between domain registrars and resellers?
Today, on the Internet, a huge number of domain names are registered, which must be unique in the domain zone (first-level domain). To ensure the preservation of the rights of owners of existing domains and to prevent confusion in this area, accredited domain name registrars operate.
Based on the rights transferred to them, they sell second-level domains in certain domain zones. In the search engine you can find an abundance of listings with companies officially selling domain names in various countries.
Official registrars have a huge number of employees, because in addition to selling domain names, they provide a number of other services, for example, provide servers for hosting, which requires decent expenses. All of them have a huge network of resellers, operating on the basis of a partnership agreement, which gives them the right to resell registered domain names in certain top-level domains. In Russia, as a rule, these are domains in national zones. Ru.
Partnership agreements with registrars allow resellers to buy domains from them at prices that are significantly lower than prices for consumers. Unlike accredited registrars, their partners have far fewer employees, so they have minimal costs. Resellers do not need to engage in technical support, since these functions are assigned to the registrar. Their main task is to sell a domain for more than it was purchased.
A logical question is brewing: “If the registrars contain a large staff of employees, they pay them a lot of money for doing maintenance, creating software ready for work, etc., then why do they need resellers at all? Do they not work at a loss to themselves? ”
The bottom line is that today resellers bring domain registrants additional customers, as they are able to get with advertising where they haven’t reached yet. With a huge network of resellers, registrars can and do not engage in advertising at all. No matter how strange it may sound, but “resellers” attract potential customers with favorable domain prices. They bring registrars much more profit than ordinary customers, because, in fact, they are wholesale buyers. Even if an ordinary user purchases a domain directly from a registrar 2 times more expensive, he will complete only 2-3 orders, while a reseller regularly makes hundreds or more purchases.
We give an example. Let's say to buy a domain.ru from one of the official registrars, you will need to pay 500 rubles, and a further extension will cost 600 rubles. In parallel with this, one of the resellers offers to buy a domain name in zone.ru for only 100 rubles. Naturally, much more people will buy from him, in connection with which he needs to purchase hundreds or even thousands of domains in bulk. This state of affairs is beneficial to registrars.
On a note! Why registrars do not set low prices themselves? The fact is that before the Coordination Center set a rigid price bar for the sale of domains, and in order to get around it, one had to attract resellers. Now the prices of domain names are advisory in nature, however, partnership agreements have already become an integral part of the system, so resellers continue to be relevant.
But, despite this benefit, serious customers often prefer to buy domains from accredited registrars. There are two reasons for this:
- A domain purchased directly from a registrar will cost the user only a few hundred rubles per year, while he will receive better service than a reseller.
- You can get into scammers who register the domain name purchased by the client on themselves. Then you will have to prove the legality of your right to own the site, and not everyone succeeds.
Of course, at present, you can easily find a list of trusted resellers, but no one can guarantee you that they will always work in good faith. Therefore, before you save, think carefully about whether such a risk saving is worth it.
How to become a domain reseller?
To become a registrar partner for reselling domains, you need to register on the site of one of them and buy several domains, which will guarantee that you are registered not for the sake of curiosity.
Develop your own control panel where you can monitor operations by domain names and gain access to the settings. Then you have to search and attract buyers. The best way to be "in sight" is to register your own website with a proposal to buy domains at competitive prices and raise it in search engines to attract potential customers or advertise on other sources.
